LinkedIn for Business

Finding LinkedIn marketing partnerships isn't as difficult as it sounds. LinkedIn differs from all other social media platforms in a couple of ways. For one thing, it is designed for purely professional purposes. For another, it helps you connect with people and businesses who don’t yet...

How can you make enough content to consistently maintain a presence across multiple platforms? Utilizing the various social media channels enables you to exponentially increase your reach. Customers expect to find your brand on multiple social platforms, and if they don’t, they will question your credibility....

Starting at the end of August, LinkedIn users will see significant new changes to LinkedIn groups — both on the main website and the mobile app. The aim of these changes is to improve engagement, particularly in group discussions. This should give groups a more...

In 2014, LinkedIn opened its publishing platform to all members, after initially only allowing a select handful of influencers to use it. Now, you can create an account and publish full-length articles on the platform for free. The question is, should you? Is publishing on LinkedIn...

With every opportunity comes numerous challenges — and social media marketing is no exception. Although social media allows brands to reach their audiences in new ways, improve interactions, and deliver the content users want most, it can be difficult to measure the effects of your...

At Boostability, we love to help businesses of all sizes succeed--particularly small- and medium-sized businesses with limited resources. In fact, we have a whole portion of our website attributed to sharing what we, over years of working experience and research, have learned about marketing at Boostability....

Creating a résumé is like creating a battle plan for your future employment. It is a strategic document that you should carefully craft to give the right information to the right person at the right time. A résumé is not, and should not be used...

The marketing process has changed significantly since the shift to digital. Now, consumers tend to make contact with a sales team when they are already 90 percent through the purchase process. To bring these potential customers your way, you need to attract them early in...

If small and mid-size businesses (SMBs) are to have a chance at competing online, they'll need a strong understanding of the latest technology trends and marketing best practices. You can receive all the training you need in these topics in a resource center like Boost...