Instagram for Business

I hope everyone had a fantastic October! We had a great month when it came to rankings with fairly minimal fluctuations. There were a few important updates regarding Google this month as well. The first signs of the “Mobile First Index” were seen along with confirmation that it...

Smartphone use has become a way of life for most people. Information, news, advertising, and communication all take place using a smartphone and smartphone apps. Apps make it easy for anyone to interact with social media and their network anytime and anywhere. Mobile loyalty programs are...

After several months of beta testing away from the public’s eye, Amazon released a social media platform called Amazon Spark. Spark sets up the online retailer to compete with Instagram and Pinterest. While Spark is currently available only to U.S. users on the Amazon iPhone app, it will...

As with any other social media platform, Instagram can take your digital marketing to another level or it can be a complete waste of time. With the right strategy, any business (provided its audience is active on the platform) can find success on Instagram. Map Out...

Summer is a valuable time to test new marketing ideas before the big holiday shopping season arrives. Start by testing some of these ideas during a summer holiday, like the 4th of July. This is a great opportunity to see if any of your fun...

As an Instagram user, you will have noticed that your newsfeed now is filled with the best content rather than the most recent content, as it was a year ago. Logically, it would follow that by creating great content, you will appear higher in your...

Have you ever wondered whether Instagram has a shady side? Taking it at face value, you could think that no such thing exists. Perhaps you could say, as most of the users argue, that no one has been forced to stay online. Please think again....

If small and mid-size businesses (SMBs) are to have a chance at competing online, they'll need a strong understanding of the latest technology trends and marketing best practices. You can receive all the training you need in these topics in a resource center like Boost...

To measure the success of your videos, you need to turn to different metrics than those you use for text content. To make matters worse, each social network uses its own criteria for what it counts as a view, and each offer different features. For...

Now one of the top 10 social networking sites, Instagram is a prime place for businesses to advertise. However, with a huge user base comes high competition. If you want to reach potential customers, you need to create ads that stand out and convert. Instagram uses...

Although content for Instagram may seem fresh and impulsive, it is anything but for brands. To ensure you reach the right audience at the right time, you need a strategy that defines when and what you publish. Part of this strategy should involve monitoring your...