Instagram for Business

Social media continues to be an increasingly important tool for businesses. Instagram is among the most effective platforms available today. From international conglomerates to local boutiques, businesses use Instagram to reach their customer base. Simply putting out content is not enough to accomplish your goals of...

We wrote many articles this year, covering a wide range of topics. Some, though, stand out as the most important. These pillar topics reflect significant trends and changes in marketing in 2018. Plus, many will likely continue to play a role in digital marketing over...

You need to know how consumers will behave this holiday season. Otherwise, how will you know where to direct your marketing efforts? We’ve done the hard work for you, compiling a list of all the Christmas shopping stats that matter. Key Takeaways for Holiday Marketing  In the...

Why should your audience buy from your business? Your potential customers are bombarded with ads left, right, and center. You need to give them a reason to pay attention to your brand. That’s where storytelling comes in. People have communicated through stories for thousands of years....

How can you make enough content to consistently maintain a presence across multiple platforms? Utilizing the various social media channels enables you to exponentially increase your reach. Customers expect to find your brand on multiple social platforms, and if they don’t, they will question your credibility....

As of June 2018, over 1 billion Instagram accounts are active every month. Further, according to Instagram Business, eighty percent of accounts follow a business on Instagram and over 500 million users are active every single day! The visual aesthetics of the platform set it apart from...

You may have heard that Instagram has released a new part of their Instagram app just for streaming videos. Called IGTV, it is designed for longer videos than what you find on Instagram and is free from all other types of content. Plus, IGTV is...

If you want your business to have a social media presence, you most likely need to be on Instagram. Now the second most popular social networking app in the U.S. (just behind the giant that is Facebook), Instagram offers significant benefits for businesses. For instance,...

Measuring the impact of your influencer marketing can be tricky, but it’s not impossible. Let’s talk about earned media value and how measuring it helps bring in better results for your business. What is earned media? Earned media consists of all the content and conversation around your...