Instagram for Business

We wrote many articles this year, covering a wide range of topics. Some, though, stand out as the most important. These pillar topics reflect significant trends and changes in marketing in 2018. Plus, many will likely continue to play a role in digital marketing over...

You need to know how consumers will behave this holiday season. Otherwise, how will you know where to direct your marketing efforts? We’ve done the hard work for you, compiling a list of all the Christmas shopping stats that matter. Key Takeaways for Holiday Marketing  In the...

Why should your audience buy from your business? Your potential customers are bombarded with ads left, right, and center. You need to give them a reason to pay attention to your brand. That’s where storytelling comes in. People have communicated through stories for thousands of years....

How can you make enough content to consistently maintain a presence across multiple platforms? Utilizing the various social media channels enables you to exponentially increase your reach. Customers expect to find your brand on multiple social platforms, and if they don’t, they will question your credibility....

As of June 2018, over 1 billion Instagram accounts are active every month. Further, according to Instagram Business, eighty percent of accounts follow a business on Instagram and over 500 million users are active every single day! The visual aesthetics of the platform set it apart from...

You may have heard that Instagram has released a new part of their Instagram app just for streaming videos. Called IGTV, it is designed for longer videos than what you find on Instagram and is free from all other types of content. Plus, IGTV is...

Measuring the impact of your influencer marketing can be tricky, but it’s not impossible. Let’s talk about earned media value and how measuring it helps bring in better results for your business. What is earned media? Earned media consists of all the content and conversation around your...

With the majority of 2018 behind us, it is important to look at where we thought we would and what has happened most recently.  Take a look at these different predictions of where we thought we would be versus where we are today in online...

Previously, the only way to come close to scheduling posts for Instagram was to use the “Drafts” feature. This only allowed you to prep a post, save it, and manually publish it later. Using a third-party tool would add a reminder to this process. However,...