Influencer Marketing

Twitter offers a highly versatile platform you can put to good use as you grow your business. Many brands have developed a strong presence on Twitter and used it to spread awareness. Like every other social media platform, Twitter has its own unique aspects. It...

The rapidly increasing pace of innovation has brought tremendous opportunities to improve the way people work, live and play. Thanks to technology, digital marketers are able to achieve better and more impactful results with the help of a broad scope of solution providers—making the navigation...

We wrote many articles this year, covering a wide range of topics. Some, though, stand out as the most important. These pillar topics reflect significant trends and changes in marketing in 2018. Plus, many will likely continue to play a role in digital marketing over...

The holiday season is both madness and bliss for retailers. It’s the worst time of year for your sanity, but the best time for sales. In fact, in 2017, holiday sales grew 5.5 percent over the previous year, which was the largest increase since the...

Measuring the impact of your influencer marketing can be tricky, but it’s not impossible. Let’s talk about earned media value and how measuring it helps bring in better results for your business. What is earned media? Earned media consists of all the content and conversation around your...

Everyone knows that many accounts on Twitter are fake, but it is unclear just how many. To combat the problem, Twitter has been locking accounts that show a sudden change in behavior. Owners can validate these accounts simply by resetting their passwords, but many stay...

Social media influencers help brands build valuable relationships on social media platforms through word-of-mouth and referral strategies. They skip the rather blatant online advertising and link-sharing that so many social media users have learned to ignore. But not everyone with social media followers can be considered...

I don’t wear makeup.  At least, not really. Yet somehow the social media glam stars of the world can easily convince little old me, the non-glam type, to try out an entirely new look and sign up for the next mail-me-something box subscription as if...

Ever since I clicked on a catchy looking article featuring Khloe Kardashian and some Gummy Hair Vitamins, Google has been retargeting me with various Kardashian-led endorsements. A much regretted click on my part. Even if you are smarter than me and avoided the Kardashian post, I’m...