Google+ for Business

Seven years after its launch, Google has announced the death of its social media platform Google+. The main reason is for the closure a security breach, but low engagement is also a factor — and likely the explanation as to why Google is making no...

Google My Business posts enable you to announce upcoming events, show off new products and services, promote offers, and share other types of information with your audience. The posts appear as cards in the knowledge graph when someone makes a local search for your business....

With every opportunity comes numerous challenges — and social media marketing is no exception. Although social media allows brands to reach their audiences in new ways, improve interactions, and deliver the content users want most, it can be difficult to measure the effects of your...

Having a Google local page means that when users search for your company or businesses like it, you will appear on Google Maps and in local searches. This will enable you to reach even more users. Actually, your business may already be listed. In this...

You need to have the right size images on your Google+ page to show that your business is professional and authentic. Remember, many customers will learn about your business through a Google search, meaning your Google+ page may contribute to their first impression of your...

At Boostability, we love to help businesses of all sizes succeed--particularly small- and medium-sized businesses with limited resources. In fact, we have a whole portion of our website attributed to sharing what we, over years of working experience and research, have learned about marketing at Boostability....

Previously, only customers could add videos to a local business listing. At the beginning of the year, some businesses started reporting that they were seeing the option to upload videos to their Google My Business accounts. Google has now announced that this feature is out...

After testing since November, Google finally rolled out its new messaging feature in Google My Business this July. Currently available in select countries (including the U.S., Brazil, and India), Chat will reach more locations soon. With 90 percent of users globally saying they want to communicate...

Smartphone use has become a way of life for most people. Information, news, advertising, and communication all take place using a smartphone and smartphone apps. Apps make it easy for anyone to interact with social media and their network anytime and anywhere. Mobile loyalty programs are...

Google Maps is a useful tool to business owners and consumers alike. It not only helps users find businesses near them, but also offers greater visibility for business owners. Although Google Maps does feature ratings and reviews, traditionally most users would turn to Yelp for...

If small and mid-size businesses (SMBs) are to have a chance at competing online, they'll need a strong understanding of the latest technology trends and marketing best practices. You can receive all the training you need in these topics in a resource center like Boost...