Google My Business

Google’s goals have changed from finding the best keyword match to giving people the results with the best relevant content. Although similar, this approach provides distinctly different results. By adding the sophistication of machine learning, Google can infer a user’s intent and go beyond keywords....

Small and midsize businesses (SMBs) of all types should have a presence on Google My Business. By setting up an account on Google My Business, when someone searches for your company, a box will appear along with the search results. This box contains all the...