Facebook for Business

Facebook can provide you with more conversions compared to PPC avenues due to its extensive creative controls and enviable user base. Facebook has 1.65 billion monthly active users.  This massive number gives you a staggering user base with great possibilities for conversion.  Facebook also offers enhanced...

This Week in Online Marketing Facebook reports 2.5 million US businesses are actively purchasing Facebook ads with an average spend of $1,500 per year. Are you one of them? Get on board with Facebook ads. During the holiday season, online advertisers should not ignore secondary ad platforms...

Every marketer would love to run campaigns on Facebook for a lesser budget. It takes perfect optimization techniques to end up with both a good CPA and an efficient budget spend. Running Facebook ad campaigns are always constrained in two ways: budget and time. You cannot be checking...

Facebook relies on ads to bring in revenue and keep the social media platform free for its more than 1 billion users. The latest stats on Facebook ad spending show the strategy is working. Plus, increasing engagement for ads, along with an update for ad...

Custom audiences can be created with an uploaded CSV or TXT file. These audiences use email addresses and phone numbers to match people you already know and work with to their Facebook profiles. This works best for business to consumer (B2C) audiences as most people...

In the past few months, Facebook has tested a number of different designs for their new business page. Different organizations reported various layouts. It now appears Facebook has begun to implement one particular design though. Of course, change is often not something we all take to...

Recently, you’ve considered advertising your business on Facebook. You’re looking for a new way to attract customers, and other business owners have mentioned the positive effects of using Facebook. But you’ve also noticed that people aren’t talking about Facebook as much as they used to. Instead,...

Last night I found myself mindlessly scrolling through my Facebook news feed yet again. I wasn’t searching for anything, and I wasn’t even absorbing any content. Just simple skimming and scanning. Mad at myself for the aimless time-wasting, I shook my head and focused on...

It’s 7:31 AM. You slowly open your eyes and shift your body toward your alarm. It’s Monday morning—back to the grind. As part of your morning ritual, you linger under the covers with your phone above your face. Without really realizing it, your thumb scrolls...

Businesses face numerous decisions every day regarding the best ways to build their online presence, structure their social media strategy, and engage with customers online. Organizations new to social media worry that a lack of social media followers will undermine their credibility, deter others from...

A few months ago Facebook began testing improvements to their Lead Ads.   These improvements are now available to any business advertising on Facebook, effectively simplifying the collection of potential customers based on a set of customizable parameters. What is a Lead Ad? Basically, a Lead Ad provides...