Facebook for Business

Back in April, Facebook introduced Page video covers as an alternative to still images. Originally, the option was limited to just a few major brands — the first place users noticed a video cover was the Narcos Page from Netflix. How Facebook Video Covers Work Pages can...

Anyone with a Facebook Page has access to Facebook Insights, an analytics service that supplies information on a number of data points. All the metrics have the potential to help you understand how your audience is interacting with your Page and your content to improve...

It seems like every time a company comes up with a new concept online, Facebook steals the idea. One of the latest in this trend is Facebook Workplace, a tool very much like Slack. Workplace uses the social media platform to bring companies all the...

It has been a busy start of the year for Facebook. Already, the site has announced four important updates. These changes impact both users and businesses, offering new opportunities and impacting how marketers will run their social media campaigns. Job Posts Businesses ranging from small to midsize...

Facebook has done an exceptional job at making Ads Manager extremely intuitive. As a result, most marketers and business owners can quickly learn how to launch their first ads. One element of Facebook advertising that is worth diving into is niche audiences.  But, while it might...

If small and mid-size businesses (SMBs) are to have a chance at competing online, they'll need a strong understanding of the latest technology trends and marketing best practices. You can receive all the training you need in these topics in a resource center like Boost...

Today’s market has become flooded with brands, companies, and businesses who are trying to make their way to the top of the social media news feeds. Everyone who is selling, producing, or providing any type of service wants their piece of the proverbial cake. Obviously...

To measure the success of your videos, you need to turn to different metrics than those you use for text content. To make matters worse, each social network uses its own criteria for what it counts as a view, and each offer different features. For...

It’s no secret that Facebook wants to be the default social media platform for everyone. With Snapchat’s growing success (the company recently went public), the only option for Facebook was to copy the Snapchat concept for itself. Thus, Messenger Day, Instagram Stories, WhatsApp Status, and...

Facebook is testing new features related to local search. These features affect the search results shown within Facebook. If you're a business with multiple brick-and-mortar stores, they also increase the benefit of setting up a main business page with multiple location pages. While not much is...

Now one of the top 10 social networking sites, Instagram is a prime place for businesses to advertise. However, with a huge user base comes high competition. If you want to reach potential customers, you need to create ads that stand out and convert. Instagram uses...

Q: Where do you go to boost posts on Facebook? A: First, make sure you are logged in as an admin on the Facebook Page that you manage. If you are logged in as an admin, you'll see a blue button at the bottom corner of...