Facebook for Business

Are you ready to install a conversion pixel or tracking code on your website in order to allow Facebook to know who visits your site? Before you get started, let's discuss how conversion pixels work. When a visitor comes to your website, even not directly from Facebook,...

At Boostability, we love to help businesses of all sizes succeed--particularly small- and medium-sized businesses with limited resources. In fact, we have a whole portion of our website attributed to sharing what we, over years of working experience and research, have learned about marketing at Boostability....

I hope everyone had a fantastic October! We had a great month when it came to rankings with fairly minimal fluctuations. There were a few important updates regarding Google this month as well. The first signs of the “Mobile First Index” were seen along with confirmation that it...

Facebook introduced the Live feature back in 2015. Along with Snapchat and Instagram stories, Facebook Live allows brands to communicate with their followers in a more instant fashion. As users engage most readily with video content and, particularly when we’re looking at younger generations, seek...

In the next couple of months you are going to be launching your holiday campaign via social media. You are excited and know that this period is one of great opportunity. The problem is that all the other companies also know this and they are...

Unfortunately, trolls no longer just come out at Halloween — they are a year-round annoyance. If you have a presence on social media, you will surely have had to deal with trolls at times. Although some social media platforms are improving the way they handle...

Smartphone use has become a way of life for most people. Information, news, advertising, and communication all take place using a smartphone and smartphone apps. Apps make it easy for anyone to interact with social media and their network anytime and anywhere. Mobile loyalty programs are...

By now, everyone is used to seeing ads that match their online behavior. Facebook is now going to take this step further, targeting users according to what brick-and-mortar stores they visit. Currently, the feature is still in the testing phase, but you can expect to...

Facebook’s latest attempt to take over the Internet has led to a new video service: Facebook Watch. With videos taking precedence in newsfeeds already, this move is unsurprising. The new social platform will take video content to the next level. Content on Facebook Watch Watch will be...

People often look at virtual reality as a "Gamer's Only" club. However, newcomers and enthusiasts will quickly find that the non-profit space is taking VR into their own hands. To aid nonprofits, Facebook is bringing its Donate Button and Scheduled Live features over to its live...

Let me guess. You’ve been on Facebook for as long as you can remember, but you’re one of “those people” that hardly logs on anymore? Or you post messages but don’t really have the time to look at your News Feed? You’re not alone, and Facebook...