Facebook for Business

Social media is a useful tool for small business owners who are trying to grow their companies. But, not all businesses on Facebook are getting the most out of this platform. Knowing the main advantages of your Facebook account and how to use them can...

The rapidly increasing pace of innovation has brought tremendous opportunities to improve the way people work, live and play. Thanks to technology, digital marketers are able to achieve better and more impactful results with the help of a broad scope of solution providers—making the navigation...

This holiday season, online shoppers are expected to spend almost $120 billion. Even though Black Friday has come and gone, the holiday season remains a massive opportunity for online retailers. After all, up to 40% of holiday shopping takes place in the last 10 days before...

Why should your audience buy from your business? Your potential customers are bombarded with ads left, right, and center. You need to give them a reason to pay attention to your brand. That’s where storytelling comes in. People have communicated through stories for thousands of years....

For years, marketers and salespeople have talked about “The Rule of 7” which states that people need to hear a brand’s marketing message seven times before they’ll make a move to purchase your product or service. But the truth is, social media has really changed the...

With the majority of 2018 behind us, it is important to look at where we thought we would and what has happened most recently.  Take a look at these different predictions of where we thought we would be versus where we are today in online...

A few months ago, we told you about an update on Instagram that allows users to create shoppable posts. As many people were excited about the update, we thought it would be worthwhile to explain exactly how you can set up shoppable posts for Instagram...

Let’s picture a business to consumer encounter online. We have Jane, who owns a clothing brand and personally monitors her Facebook business page. One day, a client posts feedback on her business page, complaining about the quality of her products. She notices that several others are...