Blogging

As marketing specialists, we know that equipping small businesses for success begins with helping them understand the basics of SEO acronyms and web lingo. SEO acronyms are basically a form of verbal shorthand that everybody uses and understands. These acronyms are essential to marketing. There are a...

Hopefully, your 2019 is off to a great start. Let's look at what's new in SEO in February so far. In the first two months of the year, organic search has continued to evolve as we would expect, with several minor updates and just a...

I get it - you want backlinks because backlinks are awesome. They arm your website with much-needed “link juice” that gives you more credibility with Google, and which helps you climb the SERPs. Backlinks are also a great way to drive more traffic. One snag: PBNs....

In 2014, LinkedIn opened its publishing platform to all members, after initially only allowing a select handful of influencers to use it. Now, you can create an account and publish full-length articles on the platform for free. The question is, should you? Is publishing on LinkedIn...

Starting a business blog can seem to be daunting, especially if you’ve just woken up to the benefits of leveraging content for your business. Nevertheless, you’ve chosen the right path, and all you need to do is get started! Without much ado, check out these 7...

Content is still king in 2018, and the Content Marketing Institute’s B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends – North America reports that 91 percent percent of survey respondents are doing content marketing—to do that, you need great content.  Investing in the work it takes to...

At Boostability, we love to help businesses of all sizes succeed--particularly small- and medium-sized businesses with limited resources. In fact, we have a whole portion of our website attributed to sharing what we, over years of working experience and research, have learned about marketing at Boostability....

When do you normally start to think of your New Year's resolutions? A month before the new year? A week? The first time someone asks you about them? Maybe as you are counting down the clock till midnight? Not at all? If you don’t make...

Halloween marks the beginning of a busy period for any online marketer. It is a crazy and wild ride as Halloween quickly gives way to Thanksgiving, which gives way to the holiday season and Christmas. So, while other people may be lazing around on Halloween,...

Starting your own e-Commerce store has become easier than ever. Especially with the emergence of platforms like Shopify. But as a web entrepreneur, it’s imperative that you focus on marketing your business. If your store already has a loyal following who drive traffic to your...

Recently, I had the privilege of working with a brand new marketer referred to me by our very own VP of Marketing, Kelly Shelton. Being part of a small business, my new marketing friend had lots of questions. In fact, he had some really amazing...

There are many misconceptions about SEO, but probably the most significant is that it is difficult. Although optimizing your site does require time and effort, anyone can do it. The easiest way to think about SEO is to divide it into on-site and off-site. You...