Blogging

I get it - you want backlinks because backlinks are awesome. They arm your website with much-needed “link juice” that gives you more credibility with Google, and which helps you climb the SERPs. Backlinks are also a great way to drive more traffic. One snag: PBNs....

In 2014, LinkedIn opened its publishing platform to all members, after initially only allowing a select handful of influencers to use it. Now, you can create an account and publish full-length articles on the platform for free. The question is, should you? Is publishing on LinkedIn...

Starting a business blog can seem to be daunting, especially if you’ve just woken up to the benefits of leveraging content for your business. Nevertheless, you’ve chosen the right path, and all you need to do is get started! Without much ado, check out these 7...

Content is still king in 2018, and the Content Marketing Institute’s B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends – North America reports that 91 percent percent of survey respondents are doing content marketing—to do that, you need great content.  Investing in the work it takes to...

At Boostability, we love to help businesses of all sizes succeed--particularly small- and medium-sized businesses with limited resources. In fact, we have a whole portion of our website attributed to sharing what we, over years of working experience and research, have learned about marketing at Boostability....

When do you normally start to think of your New Year's resolutions? A month before the new year? A week? The first time someone asks you about them? Maybe as you are counting down the clock till midnight? Not at all? If you don’t make...

Halloween marks the beginning of a busy period for any online marketer. It is a crazy and wild ride as Halloween quickly gives way to Thanksgiving, which gives way to the holiday season and Christmas. So, while other people may be lazing around on Halloween,...

Starting your own e-Commerce store has become easier than ever. Especially with the emergence of platforms like Shopify. But as a web entrepreneur, it’s imperative that you focus on marketing your business. If your store already has a loyal following who drive traffic to your...

Recently, I had the privilege of working with a brand new marketer referred to me by our very own VP of Marketing, Kelly Shelton. Being part of a small business, my new marketing friend had lots of questions. In fact, he had some really amazing...

There are many misconceptions about SEO, but probably the most significant is that it is difficult. Although optimizing your site does require time and effort, anyone can do it. The easiest way to think about SEO is to divide it into on-site and off-site. You...

“What Do a Street Prostitute and a Department Store Santa Have in Common?” “Why Suicide Bombers Should Buy Life Insurance” These are two chapter titles from the book, Superfreakonomics (there’s also a Freakonomics). The book is a great read, actually, but just as great are the chapter...

If your website is full of excellent content, that’s great. You are on the right track. However, it only reaches so far. One way to get your content out on other websites that will support your online presence is a little tactic known as guest blogging....