Blogging

The content of the past has been replaced with a new form of interactive content. This one-to-one approach for marketing focuses right on the customer and their needs. Rather than selling to people directly and with purpose, interactive content marketing addresses how a company will...

As marketing specialists, we know that equipping small businesses for success begins with helping them understand the basics of SEO acronyms and web lingo. SEO acronyms are basically a form of verbal shorthand that everybody uses and understands. These acronyms are essential to marketing. There are a...

I get it - you want backlinks because backlinks are awesome. They arm your website with much-needed “link juice” that gives you more credibility with Google, and which helps you climb the SERPs. Backlinks are also a great way to drive more traffic. One snag: PBNs....

In 2014, LinkedIn opened its publishing platform to all members, after initially only allowing a select handful of influencers to use it. Now, you can create an account and publish full-length articles on the platform for free. The question is, should you? Is publishing on LinkedIn...

Starting a business blog can seem to be daunting, especially if you’ve just woken up to the benefits of leveraging content for your business. Nevertheless, you’ve chosen the right path, and all you need to do is get started! Without much ado, check out these 7...

At Boostability, we love to help businesses of all sizes succeed--particularly small- and medium-sized businesses with limited resources. In fact, we have a whole portion of our website attributed to sharing what we, over years of working experience and research, have learned about marketing at Boostability....

When do you normally start to think of your New Year's resolutions? A month before the new year? A week? The first time someone asks you about them? Maybe as you are counting down the clock till midnight? Not at all? If you don’t make...

Halloween marks the beginning of a busy period for any online marketer. It is a crazy and wild ride as Halloween quickly gives way to Thanksgiving, which gives way to the holiday season and Christmas. So, while other people may be lazing around on Halloween,...

Recently, I had the privilege of working with a brand new marketer referred to me by our very own VP of Marketing, Kelly Shelton. Being part of a small business, my new marketing friend had lots of questions. In fact, he had some really amazing...

“What Do a Street Prostitute and a Department Store Santa Have in Common?” “Why Suicide Bombers Should Buy Life Insurance” These are two chapter titles from the book, Superfreakonomics (there’s also a Freakonomics). The book is a great read, actually, but just as great are the chapter...

If your website is full of excellent content, that’s great. You are on the right track. However, it only reaches so far. One way to get your content out on other websites that will support your online presence is a little tactic known as guest blogging....

The big problem with blogging is how much competition there is. For that reason, if you want to get anywhere, it doesn’t matter how much content you have if it isn’t great. The big question is, how do you do that? What can you do to...