Online Marketing

Beginning an SEO campaign is a little like planting a garden. First, you visualize the result of the beautiful fruits you will harvest. Then you design a plan of action and work begins. You till the ground, plant the seeds, fertilize and water the soil....

SEO for franchise locations has unique issues and challenges for local owners. Not only are you part of a multi-owner, multi-location chain competing for traffic regionally or nationally, but you may also compete locally with other franchisees. Coordinating franchise SEO efforts between you, corporate and...

The content of the past has been replaced with a new form of interactive content. This one-to-one approach for marketing focuses right on the customer and their needs. Rather than selling to people directly and with purpose, interactive content marketing addresses how a company will...

Without a doubt, the internet has changed the way people think about and search for information. In the beginning, the goal of Google’s algorithm was simply to provide users with the best answer based on their question. Things have come a long way since 1998,...

Digital marketing is a term that encompasses all strategies of communicating with your customers using technologies such as the internet, mobile phones, display advertising and other digital media. Catering to the various needs and expectations of such a diverse set of consumers through so many...

Online marketing agencies have several pain points when dealing with big business. Finding the right partner helps overcome these common agency and partner pain points and delivers a higher level of service and expertise. Where do some of the breakdowns happen for both businesses and agencies? Partial...

If you want to drive sales of a marketing product or service, no tool works quite as well as designing landing pages. This standalone web page serves no purpose other than to sell that single thing. It doesn’t link to other pages. It’s not a...

Your digital marketing strategy approach should be different in 2019. Every digital strategy boils down to increasing customer expectations and the consumption of information. The digital world is a busy place but creating sound digital plans is not as easy as it seems. Brands often stumble...

Finding LinkedIn marketing partnerships isn't as difficult as it sounds. LinkedIn differs from all other social media platforms in a couple of ways. For one thing, it is designed for purely professional purposes. For another, it helps you connect with people and businesses who don’t yet...

As marketing specialists, we know that equipping small businesses for success begins with helping them understand the basics of SEO acronyms and web lingo. SEO acronyms are basically a form of verbal shorthand that everybody uses and understands. These acronyms are essential to marketing. There are a...

Hopefully, your 2019 is off to a great start. Let's look at what's new in SEO in February so far. In the first two months of the year, organic search has continued to evolve as we would expect, with several minor updates and just a...

Anyone who’s ever managed a Google Ads campaign knows just how complicated advertising on Google can be. Between all the keywords, bids, ad copy and landing pages, it can be hard to get everything right. Focusing on how to improve google ads campaigns is the...