Online Marketing

The rapidly increasing pace of innovation has brought tremendous opportunities to improve the way people work, live and play. Thanks to technology, digital marketers are able to achieve better and more impactful results with the help of a broad scope of solution providers—making the navigation...

When your strategy is not working and you change it, instead of saying that you failed, you can say that you implemented pivot marketing. In fact, pivot marketing should be critical for any business that wants to grow or remain relevant. Pivot marketing applies not just...

You may be wondering why partner marketing grows business and how. Partner marketing involves joining forces with another business, and together, running marketing campaigns and sharing resources. By taking advantage of the connections and skills of the other business, you’ll reach a wider audience and...

There’s a word I want to focus on today: agile marketing. As someone who is a fan of sports and enjoys being active, I know building up your agility makes you a better athlete. And those professional athletes who are more agile on the court...

In recent years, mobile trends have been thrust to the forefront of app development. These days, there are apps for just about everything, from retail, to groceries, to traveling and more. If you want your product to stand out amongst the competition, you need more than a well-designed solution. You'll need to understand how to launch an app and develop a mobile strategy.

WHAT IS MOBILE STRATEGY

An effective mobile strategy aligns user needs and business goals. Also, it aligns the latest mobile technologies to create a seamless user experience. One of the most vital components of your strategic plan is focusing on users and how they interact with your product. Additionally, the app needs to:
  •   Be fast, fluid, and flexible
  •   Integrate with social media to leverage in-app advertisements and community influence
  •   Generate qualified leads and conversions for your business
The following information will help you meet these needs for your users and generate profitability for your product.

Marketing objectives in 2019 need to ensure advertising models do not become obsolete. This can be the case with the introduction of ad blocking technology. Be proactive and adapt, adjust your marketing budget for 2019 to encompass new SEO standards, content sharing, and algorithm changes. Adapt...

Several key topics dominated the World of Search in 2018 and focused on the need to thrive in organic searches. The algorithm updates focused on specific website needs like mobile friendliness, topical authority, and user intent. My 2019 SEO predictions emphasize this.  Below, I will cover...

Many small businesses struggle to maintain a presence online. The result is that half fold within their first five years in business. To survive, small business owners need to scale their marketing and online visibility campaigns from the very beginning. Attaining visibility can be the...

“Oh, I get by with a little help from my friends…” -- The Beatles, 1967 Well, the Beatles sang it in 1967 and it’s still true today: everything’s easier when you have help. That includes marketing and growing your business. When you’re a small business, it can...

As we approach the end of another year, we all tend to look at everything we’ve accomplished during the past 12 months, and then see how we can learn from it into the new year. 2018 turned out to be a big year for marketers...

With the start of another new year, it’s natural to think about all the amazing possibilities that could arise over the next 12 months. 2019 marks an exciting time for our industry and for Boostability as a company. And we’re looking forward to all that...

Many digital marketers see trouble ahead, especially when it comes to gaining traction with search results. What do you see when you search online?   A recent Clutch survey found that only 44% of online businesses used SEO as part of their marketing budget in 2018. Nearly...