Online Marketing

Whether you’re celebrating or secretly dreading it, the final days of 2018 are upon us. That means it’s time to run some year-end social reports to find out whether your social media marketing strategy is winning--or struggling. There’s one big indicator, however, of whether or not...

This holiday season, online shoppers are expected to spend almost $120 billion. Even though Black Friday has come and gone, the holiday season remains a massive opportunity for online retailers. After all, up to 40% of holiday shopping takes place in the last 10 days before...

Watch this Booster Seat episode for more updates on this topic! Having managed SEO for hundreds of websites, I’ve realized there are many reasons to ask: “How often is Google crawling my site?” When deciding how often to make changes, some website owners try to look...

We wrote many articles this year, covering a wide range of topics. Some, though, stand out as the most important. These pillar topics reflect significant trends and changes in marketing in 2018. Plus, many will likely continue to play a role in digital marketing over...

There is no doubt that search engine optimization (SEO) is important for every business that has an online presence. SEO takes up a significant portion of the marketing budget for many organizations and companies. Your website builds a strong ranking over a number of years...

If you’re looking for ways to get more out of your website, a simple Google search will reveal tons of good advice. It seems like every web designer has their set of “best practices” to recommend that will change your business overnight. Many of these “best...

If you’re looking for ways to get more out of your website, a simple Google search will reveal tons of good advice. It seems like every web designer has their set of “best practices” to recommend that will change your business overnight. Many of these “best...