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Case Study: Tipton Landscaping

Who is Tipton Landscaping?

Tipton Landscaping is a small landscaping business that started with BoostSocial in April 2015. Since a lot of Tipton’s business is local, using social media has allowed them to target more local customers, build a distinctive brand voice, and reach a wider audience than ever before. In the first four months of their campaign with us, they’ve seen consistent growth in likes, reach, and user engagement.

The Strategy And The Success

BoostSocial started work with Tipton Landscaping by learning who their ideal customer is, and their interests and habits. Implementing a local social media strategy should always focus on a targeted audience, and content that provides value to that audience.

In the short space of 5 months, Tipton Landscaping saw a 170% increase in likes from local prospects on Facebook, and their content reached 16.9k people in the local area which led to more than 41 unique interactions. Social media is not just for larger businesses. With the right targeting and ad message, BoostSocial was able to increase Tipton Landscaping’s local branding efforts, fan base, and generate more business from social media.

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