Case Study: NATIONAL FOUNDATION OF PATRIOTISM
Founded following the closing of the National Museum of Patriotism, the National Foundation of Patriotism created an online-only museum dedicated to bringing education and awareness of American patriotism to U.S. citizens. As a nonprofit organization, the National Foundation of Patriotism relies on donations from supporters of the now-closed brick-and-mortar museum in Atlanta, Georgia, but it has now focused its efforts on reaching a nationwide audience.
Running an active blog and ensuring high rankings while continually creating high-quality content is not an easy task. In fact, it is often a dead end road for many businesses that simply give up after a few months. After understanding The National Foundation of Patriotism’s audience, Boostability crafted a content plan based around that audience’s needs that was sure to impress – and impress it did.
The content plan quickly paid off as the average time spent on their website increased by 90 seconds, while their bounce rate from social media clicks dropped by a staggering 50%.
Through the use of blogging, The National Foundation of Patriotism is ranking organically for 11 keywords. The power of content, managed correctly, will always be a huge factor for increasing targeted website traffic.
The National Foundation of Patriotism began working with Boostability in August, 2014, with the hope of achieving increased visibility online and generating more interest in the Foundation’s goals. In addition to targeting important keywords, Boostability provided an onsite blog that featured quality content related to the Foundation’s objectives and mission. The content proved useful and educational for visitors to the site, and it also yielded higher rankings from search engines. With its purpose so intrinsically tied to sharing inspiring messages, the National Foundation of Patriotism added BoostSocial to its strategy thereby ensuring increased visibility and engagement through social media.
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