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Case Study: Himalayan Salt Shop

WHO IS HIMALAYAN SALT SHOP?

The Himalayan Salt Shop began as a small at-home business in Bloomfield, New Jersey. Through hard work, diligence, attention to customer service, and strategic online marketing, the company is now one of the biggest online retailers of authentic Himalayan salt crystal products. The company also wholesales its products to businesses across the country.

THE STRATEGY AND THE SUCCESS

While having an aged domain, the Himalayan Salt Shop had a minimal SEO presence. There was little data to go by, and strategic research was required to find relevant keywords that would bring qualified prospects to the site.

We started by auditing keywords by items they sold, and phrases that could be used to provide valuable content to readers. With a combination of these keywords we managed to increase website traffic by 138% in only a few months, and ranked 75% of all targeted keywords on the first page.

The Himalayan Salt Shop also saw an increase of 177% in revenue thanks to our content based articles which lead prospects to buy directly from their online store.

The Himalayan Salt Shop began working with Boostability in November, 2014. The company’s main goal was to rank for the largest keywords in its industry, and to build traffic to a point where the business would be ready to sell. Through Boostability’s careful keyword targeting eff­orts, Himalayan Salt Shop has seen a 139% increase in organic traffic, a 188% increase in revenue, and first-page rankings for 913 targeted keywords. Himalayan Salt Shop is now ready to sell, and its owner is pleased with such speedy results in rankings.

“Our account manager James is very professional and knowledgeable, and he regularly keeps in touch to discuss current project status.”

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