Case Study: Fieldstone Homes
Since their beginning in 1981, Fieldstone Homes has developed and constructed more than 28,000 homes in California, Texas, and Utah. During this time, Fieldstone has established over 335 family-friendly communities. Their website, fieldstone-homes.com, did not become a major part of their business until approximately 2011.
Whenever a website is hit with a Google penalty the first objective is to find the cause of the problem and rectify it. A Panda penalty is always more difficult to spot than a manual action. Unfortunately, with Panda and other Google updates, Google doesn’t provide you with many details of what the site is doing wrong or how to fix it. Boostability was able to quickly go to work on Fieldstone Home’s website, find the issues causing the penalty, and remedy the situation.
Typically after recovering from a Google penalty many websites fail to reach the traffic levels they were once at before. This was not the case for Fieldstone Homes, who saw an uptick in traffic by 220% within 6 months, and ranked for 9 new keywords on the first page.
Evergreen content was added to all their website pages which saw a 6% decrease in bounce rates, and longer session times per visitor. Fieldstone Home and Boostability are the perfect example that, regardless of the situation, anything is possible with the right SEO team.
Fieldstone Homes began working with Boostability shortly after being hit by a Panda refresh in late 2012. Since then, the website has more than recovered its lost traffic. The SEO campaign strategy included targeting both broad industry-related keywords, along with specific keyword phrases that focus on the specific communities and cities Fieldstone operate in.
“Boostability has increased our visibility online by a hundred fold! Our rankings are higher, our traffic is impressive, and our leads have increased! The cost per lead is outstanding! Having Boostability’s knowledge, resources, and systems are proven to return your investment right away! Fieldstone Homes is thoroughly impressed by the traffic we have seen since the implementation of SEO with Boostability!”