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Case Study: America's Service Plumber

Who is America's Service Plumber?

America’s Service Plumber is based in Mesquite, Texas. Most of their business takes place in Mesquite, or within a 20-mile radius. The company came to Boostability with some online exposure, but it was only scratching the surface. The plumbing company needed help to take their online efforts to the next level.

The Strategy and the Success

As a locally focused plumbing company, America’s Service Plumber (ASP) focused their business on their local region. Boostability implemented a local campaign with the primary aim of improving the company’s presence on map results. Within the first four months of the campaign, impressions on ASP’s maps profile doubled. ASP now ranks in the top five positions for seven targeted keyword phrases in the Mesquite area.

Work started by running a local SEO audit on their website and their Google Plus Business account. After identifying a number of fundamental problems, work was undertaken to update their Google Plus account and website using appropriate local SEO methods.

We found that ASP’s Google Plus Business account was not optimized, and did not contain the signals required for first page Google ranking for their most relevant key terms. Boostability quickly remedied this.

After implementation of our SEO strategy there was an almost immediate increase in impressions, as you can see from the image. Impression conversions are currently at 90% clearly demonstrating the power of local SEO.

America’s Service Plumber is the perfect example that even a small local business can rank on the first page of Google with the right team behind them.

“Since Boostability has been working on my SEO, I have had nothing but positive results. Traffic to my site has increased, and the phones are ringing consistently. These have been quality calls too. Where I was seeing a 70% conversion, I am now seeing a 90% conversion. Boostability has been a great investment, and my account manager has been wonderful. Her hospitality has been wonderful and her optimization abilities are world class.”

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