The learning and growth we experienced last year made 2014 a ring of fire, and we’re looking ahead to the new year with excitement for what lies ahead. Read on for our predictions regarding major trends and happenings in online marketing for 2015, including a warm welcome for Google’s newest update animal, expected to join the family in style.
Content Reigns
Some of the biggest themes in digital marketing for 2015 aren’t necessarily new. Content and user experience will continue to reign supreme with special emphasis on quality and engagement. The push for consistency will prevail, calling for brands to carefully maintain their voices and to produce content that has maximum usability. It is also expected that an emphasis will be made on dialing up marketing budgets due to the growing complexity of SEO and online marketing in general. It’s no longer sufficient for online marketing strategies to merely be in place; more than ever, the strategies need to be innovative, creative and flexible.
Something New and Shiny
New years can bring about the rise of new star players, and we believe that in 2015, Social Media and Public Relations will have a greater impact on SEO. By driving spikes in natural links and fostering motivation in prospective customers, strong social media campaigns and online/offline PR efforts can add shine to a company’s engagement and SEO standing.
The Latest Google Update… Peacock
No one knows the exact due date, but we’re told that Google is expecting. A highly-anticipated update to Social Media and SEO will likely arrive in 2015, and we think Google will name it Peacock. The algorithmic update is expected to target genuine versus fake users and to compare user history with the relevance of shared and liked content. This update would quickly call out fake patterns and allow genuine Social Media efforts to enjoy greater success in the SERPs on Google.
Some Goals and Expected Trends from our Executives
Travis Thorpe – Chief Executive Officer
2015 Executive Trend: Focus more attention on partners in European markets. Tweet This
2015 Department Goal: Gain as much revenue with BoostSocial as we do with our SEO Product. Tweet This
Jared Turner – Chief Technology Officer
2015 Technology Trend: Social Media will become key when it comes to Technology. Tweet This
2015 Department Goal: Support various changes as needed to keep up with company growth. Tweet This
Gavan Thorpe – Chief Operations Officer
2015 Operations Trend: Focus on efficiency while maintaining meaningful growth.Tweet This
2015 Department Goal: Growing the company is key for 2015 with a goal of 30% growth.Tweet This
Matt Tennison – Vice President of Sales & Partners
2015 Sale/Partner Trend: Balance current revenue while expanding revenue even more with a focus on keeping client and partner satisfaction high.Tweet This
2015 Department Goal: Looking to grow online marketing channel partners by 245%. Grow BoostSocial into a core partner product. Full partner ramp and launch for European markets.Tweet This
Nathan Judd – Vice President of Fulfillment
2015 Fulfillment Trend: More focus on Copy, Content, and Onsite Optimization.Tweet This
2015 Department Goal: Tighten up deadlines and SEO actions, shooting for a 1 week turn around while maintaining a high quality.Tweet This
Kelly Shelton – Vice President of Marketing & Channel Partners
2015 Marketing Trend: Mobile search will have a bigger market share with useful, informative, and digestible content being key.Tweet This
2015 Department Goal: Develop and established a worldwide brand as the leader in SEO services.Tweet This
Trish Stines – Director of Account Management
2015 Customer Service Trend: Customer experience and contact will become increasingly important over the lifecycle of the campaign, which will have a major impact upon renewals.Tweet This
2015 Department Goal: Absolutely no missed appointments when it comes to customer calls.
