Boostability Attends SIINDA Conference in Dublin

Kristine Pratt
. March 24, 2015

Irish events didn’t end after St. Patrick’s Day for Boostability this year. From March 18-20, CEO Travis Thorpe and VP of Sales and Partners Matt Tennison represented the company at the SIINDA 2015 Spring Conference in Dublin, Ireland. The conference brought together companies from all over the world, from digital agencies to large digital providers such as GoDaddy, Microsoft, Facebook and LinkedIn.

Headquartered at the Dublin City Center with associated networking events taking place at the Royal Irish Yacht Club, the Guinness Factory, Google’s local offices, and the Royal Marine Hotel, the SIINDA (Search and Information Industry Association) Conference’s theme for this spring was “It’s all about being interactive.” It began with a half-day session examining today’s technologies and how to use them to grow the top and bottom lines of a business, and went on to focus on particular needs and goals specific to the businesses of individual attendees.

Major industry players on both local and global levels presented about the latest developments in the search and information industry, while top European salespeople shared stories of how they achieve success in fulfilling their customers’ needs. Speakers also addressed trends in mobile and voice, discussing how voice services such as DA can be combined with other online services.

Travis Thorpe and Matt Tennison met with quite a few potential partners during the conference. They also each shared presentations during the Conference’s Breakout Sessions. Exploring SEO sales and digital productization, they highlighted key principles of executing SEO and effectively building an SEO product, in addition to high-level strategies for selling SEO and insights regarding the future of SEO.

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Kristine Pratt

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Kristine is the Director of Marketing at Boostability. She brings a decade's worth of communications strategy work to the company. Kristine has a Masters Degree in Leadership and Communications from Gonzaga University and graduated from BYU with her undergrad in Broadcast Journalism. She's worked in television news, public relations, communications strategy, and marketing for over 10 years. In addition to being a part of the marketing team, Kristine enjoys traveling, sports, and all things nerdy.

6 Comments

Andrew Williams, March 25, 2015 @ 1:02 pm

Wow great job Matt and Travis. You guys are awesome at growing and marketing Boostability around the globe. I can volunteer for the next trip to Ireland with Royal Irish Yacht Club, the Guinness Factory, and to visit Google’s local offices.
Kelly Shelton, March 25, 2015 @ 1:27 pm

It is so cool to see Boostability expand internationally. We are truly becoming a global force.
Maria Williams, March 25, 2015 @ 1:52 pm

that’s awesome that #Boostability is expanding everywhere !
Caz*, March 25, 2015 @ 4:35 pm

I am so jealous! I looked up the SIINDA event. I didn’t even realize you were in IRELAND over ST. PATRICK’S DAY (and yes, that deserves all caps)!!! What a crazy good time that must have been. I want to speak at a European event. I volunteer to talk about the ROI of Social Media and the importance of content. Vote for me!
Sarah Jane Dayley, March 26, 2015 @ 8:27 am

I love working with and knowing such amazing executives that believe in the company they’ve created. They thank us and give us credit for helping the business grow, but the same way they wouldn’t be able to do it without all our hard work, we couldn’t do it without theirs as well. YOU CAN’T HANDLE THE BOOST!!
Jamison Michael Furr, March 26, 2015 @ 11:14 am

#Boost’sAllOverTheWorldTonight #WithBoost