24 Mar Boostability Attends SIINDA Conference in Dublin
Irish events didn’t end after St. Patrick’s Day for Boostability this year. From March 18-20, CEO Travis Thorpe and VP of Sales and Partners Matt Tennison represented the company at the SIINDA 2015 Spring Conference in Dublin, Ireland. The conference brought together companies from all over the world, from digital agencies to large digital providers such as GoDaddy, Microsoft, Facebook and LinkedIn.
Headquartered at the Dublin City Center with associated networking events taking place at the Royal Irish Yacht Club, the Guinness Factory, Google’s local offices, and the Royal Marine Hotel, the SIINDA (Search and Information Industry Association) Conference’s theme for this spring was “It’s all about being interactive.” It began with a half-day session examining today’s technologies and how to use them to grow the top and bottom lines of a business, and went on to focus on particular needs and goals specific to the businesses of individual attendees.
Major industry players on both local and global levels presented about the latest developments in the search and information industry, while top European salespeople shared stories of how they achieve success in fulfilling their customers’ needs. Speakers also addressed trends in mobile and voice, discussing how voice services such as DA can be combined with other online services.
Travis Thorpe and Matt Tennison met with quite a few potential partners during the conference. They also each shared presentations during the Conference’s Breakout Sessions. Exploring SEO sales and digital productization, they highlighted key principles of executing SEO and effectively building an SEO product, in addition to high-level strategies for selling SEO and insights regarding the future of SEO.