19 Aug Authorship Markup (Claim Your Posts!)
Google+ just keeps getting cooler! Another great feature has just been released. It is a little technical, and is much more a feature that is used by Webmasters, but if you know your way around the internet a little bit you should be able to do this yourself.
Google is all about building trust and making sure that you find relevant and real content for your search results. The newest item that they have released to allow more validity is the Authorship Markup. This goes in the code of your website, and it tells Google and other search engines who the author of the content is by connecting your website to your Google Profile. This profile is connected with your Gmail account or other Google service that you use. If you have a Google+ Account (Need an invitation? Let me know and I’ll get you in) this will be fairly easy to implement.
Matt Cutts and guest, Othar Hansson, discuss in the technical side of all of this and how webmasters can add this markup to their blogs. Like I said it’s a little technical but worth the watch:
See what I mean? It can seem a little confusing and might feel like a lot of work. Luckily, Google has made this process a lot simpler, and easier for those of us that may not want to go through all of those steps. They have a new set of instructions that are easy to follow. Let me show you how to do it.
I decided to go the simpler route and I already have a Google+ Profile. The first thing they want you to do is have a way to link each of your blog posts to your profile. Here on the Boostability Blog we have a author bio that is placed at the bottom of each of our posts. Within this bio you will want to have a link directed towards your Google + Profile. Each one has a unique URL associated with it. Using the Authorship Markup tag within an href will tell Google who the author really is.
<a href="https://plus.google.com/109412257237874861202? rel=author">Google+</a>
Once this is done you are half way there! You are going to want to link your profile back to your posts’s site to show that you aren’t stealing a post or claiming to be someone else.
Within your Google+ Profile, go to the section that allows you to edit your profile:
Here is a picture of my profile in the editing section. I have a bunch of arrows pointing towards the links section. Right now I have it connected to the Google Blog and my personal website. I soon will be adding more since I write in a few different areas online, but this is what I have for now. According to the instructions from Google, linking to the homepage of the site here is all that you will need to do to have your Google profile connected to your blog posts.
You may be asking “that’s it?” Yes that’s it. Save your profile and Google will take care of the rest! I think that it’s pretty cool, and am excited to see my profile picture connected to my content in a Google search. It may seem like a little bit of work, or a little complex, so if you are in need of help, please let me know. Please post comments on if it worked or didn’t work for you and we can help each other out.