Author: Zac Nevab

Just like you, Boostability is hard at work analyzing their results throughout 2017. We've found some interesting results (literally). Check out your most searched-for and read blog posts from this year and where you can find the most recent results for the new year. 1. Google, Bing,...

The weather's turning, the leaves are changing, and all your local stores are decorating with fake spider webs and pumpkins. Halloween has an ever-increasing cult following, and with that following comes increased money, time, and attention spent during the Halloween season. This means effective Halloween...

Video is becoming ever more popular on social media, news sites, and about everywhere else online. So what are some of the numbers behind all of these videos--especially videos created by businesses? How do customers consume video, how long are the average videos, what types of...

Nirav Dave Founder | Capsicum Mediaworks, LLP Website: www.capsicummediaworks.com [email protected] For those who are just starting out in the online world, SEO or search engine optimization can be tricky. It involves a lot of ranking factors and comprises both on-page as well as off-page techniques, and as such, mastering them can at...

Twitter is a powerful business tool that is often overlooked by small businesses. And, that's ok!  Twitter can seem very, very intimidating. However, this popular social media platform comes with tons of clickable perks and engaging conversation. Due to this, it's important to learn how...

Q: Where do you go to boost posts on Facebook? A: First, make sure you are logged in as an admin on the Facebook Page that you manage. If you are logged in as an admin, you'll see a blue button at the bottom corner of...

Setting up a Facebook Retargeting (or Remarketing) Campaign isn't necessarily a straight-forward thing to do.  You won't find in-depth descriptions on how to setup the right Facebook tracking pixels or audiences on your Facebook Advertising screen.  Most people need a little help. First, let's review.   What is...

If there’s one thing we know about Google Products, it's that their organization and sometimes even their existence (RIP GoogleBuzz) seems to be anything but reliable. Needless to say, Google is at it again! The once joined-at-the-hip Google+ and Google My Business platforms (since their beautiful...

Custom audiences can be created with an uploaded CSV or TXT file. These audiences use email addresses and phone numbers to match people you already know and work with to their Facebook profiles. This works best for business to consumer (B2C) audiences as most people...