Author: Whitney Sorensen

In June 2018, I celebrated my four-year anniversary on one of Boostability’s copywriting teams. In that time, I’ve visited the websites for hundreds of small businesses in the U.S., Canada, and Australia. Through their home pages and about us sections, I’ve peeked into the entrepreneurial...

When you started a blog for your small business, you wanted to build your online presence, demonstrate your industry expertise, and attract new customers. Now, a few years in, you've invested hours into this project, and your blog has dozens of posts to show for...

Remember back in 2013 when the Superdome experienced a blackout in the middle of the Super Bowl? The power outage sidelined the game for over 30 minutes—but it didn't sideline the Oreo cookie marketing team. Oreo capitalized on the fact that millions of Super Bowl viewers...

Every year, I live for the weekend after Halloween. Not because candy goes on sale at the grocery store, but because the Hallmark Channel starts showing their original Christmas movies. You know the movies I'm talking about. The heartwarming, family-friendly, made-for-TV movies that all take place...