Author: Tanya Mayer

Expanding your business globally is a big step forward. On one hand, taking a business globally opens endless opportunities. However, if it’s planned recklessly it can cause a lot of trouble. The business you’ve been running has grown over the time. The strategy the company implements is clearly the right one, and it has attracted plenty of clients. The last several years have been so successful that you are thinking of expanding your business internationally. Operating a business on an international scale requires taking into account a completely new set of factors: local buying habits, overcoming language and cultural barriers, considering new payment methods, etc.  As an entrepreneur who’s thinking of expanding your business globally, these are the vital things for you to consider:

Why should your audience buy from your business? Your potential customers are bombarded with ads left, right, and center. You need to give them a reason to pay attention to your brand. That’s where storytelling comes in. People have communicated through stories for thousands of years....