Author: Stacey Marone

Let’s picture a business to consumer encounter online. We have Jane, who owns a clothing brand and personally monitors her Facebook business page. One day, a client posts feedback on her business page, complaining about the quality of her products. She notices that several others are...

Social media has become an inevitable part of people's lives. For brands and businesses looking to leverage themselves online, social media is one of the fastest avenues to reach a wide audience in a short period of time. Snapchat, in particular, is a hugely successful and...