Author: Philip Anderson

In a conventional face-to-face interview, candidates are in the same room as the interviewer. With a telephone interview, however, you may even be in a different country. In these situations, many people find it harder to successfully sell their skills and experience to the hiring...

The time somebody spends on your website influences your search engine page ranking. The bounce rate on your website measures the percentage of visitors who clicked away after they first landed on a page, and, in theory, if customers ‘click and go’, your content’s quality...

Online case studies, reviews and testimonials are now commonplace. Countless brands use examples of their customers’ positive experiences to help advertise and market their products and services, but the approach doesn’t always work. Internet customers are increasingly sophisticated. Where a positive review or endorsement may have...