Author: Mike Marsh

Website accessibility standards have been a hot topic for many years now. But as a small to medium sized business, we often hear questions surrounding what you actually have to do to your website to be compliant.  In 2019 and 2020 we have seen high-profile businesses...

The best eCommerce SEO strategy would include some very traditional tactics but there are some differences that you should consider. A basic eCommerce SEO strategy would involve technical SEO to help ensure search engines can crawl your site efficiently. It would also include local SEO...

DuckDuckGo is an internet search engine that emphasizes protecting searchers' privacy and avoiding the filter bubble of personalized search results. With today’s privacy focussed landscape it was only a matter of time until a service arrived that responded to this need. With DuckDuckGo’s emphasis on protecting...

Google updates their algorithm hundreds of times each year with only a few being big enough to be named or even announced by Google themselves. When we in the search realm see major shifts in traffic we dive into a checklist for our clients. This...

Content and SEO go hand-in-hand. In 1996 Bill Gates wrote his “Content is King'' essay emphasizing that, that is where the money would be made. Google, and SEO in turn, has since adopted the saying as content has always been in the forefront of the...

Bounce rate is not a direct ranking factor in Google’s search algorithm. Time and time again Google has adamantly denied that they use bounce rate in their ranking algorithms. But let's back up a little. What is Bounce Rate? Bounce rate is the percentage of single-engagement visits to...

Google, in an effort to clean up false information, has included fact check within their image search function. They announced this with a blog post and tweet from their SearchLiason. “Starting today, we are surfacing fact check information in Google Images globally to help people navigate...

If you are familiar with SEO and search engines, then you know what best practices help rank your website higher in the SERPs. It takes a combination of on- and off-site optimizations and cohesive planning to rank on page 1 of Google. But what happens...

The short answer is that, YES, pagespeed does affect SEO. PageSpeed is a direct ranking factor. However, load times can also affect rankings indirectly, by increasing the bounce rate and reducing dwell time. The long answer is a lot more complicated as you have to understand...

It’s no secret that Google owns the lion’s share of search traffic on the internet. In fact, there are 5.6 billion Google searches every single day. That comes down to approximately 63,000 searches per second. That’s a lot of searches. And Google has many different...

Boostability is covering the COVID-19 outbreak through a series of posts designed to help you and your business succeed during this time. You can read the rest of the coverage here.   Every so often Google drastically changes the way we receive information from our searches. Sometimes...