Author: Mike Marsh

Last Updated: September 2019 Did you know title tags and meta descriptions are the first thing people will read about your site when viewed in search results. Along with actual site content, the titles and descriptions of your pages play a major role in determining how...

Even if you’re new to developing a business website, you’ve probably heard about link building as a strategy to raise your search engine rankings. If you’re planning on thriving online, you need to have a plan that helps you build a high-quality site that uses...

The three days spent in Seattle at MozCon 2019 were a great experience that I would recommend to any digital marketer or SEO specialist. As someone who works as the latter, the insights gained and actionable items were too many to count. We here at...

Day 2 of MozCon 2019 was packed with great insights and powerhouse presentations from industry leaders. As the Boostability marketing SEO specialist, I was able to attend and glean some highlights from each of the presenters. Here's a quick rundown of my notes.   Building a Discoverability...

If you didn’t have the chance to attend MozCon 2019 in Seattle, then you missed out on a wealth of knowledge. The conference covered every aspect of digital marketing with never a dull moment. I'm Mike Marsh, the SEO specialist for the Boostability marketing team,...

In April 2019, Boostability was asked to be part of the joint Lindon-Pleasant Grove Chamber of Commerce marketing panel, which was held in Utah County. This monthly panel was designed to help local small businesses have a better understanding of their marketing options and how...

Are you ready to really take control of your website? Today’s internet is flooded with sites that seem to crawl instead of run -- and that decreases consumers interest. A website packed with goodies isn’t any use to you if nobody wants to stick around...

Keywords are one of the most critical aspects of on-page SEO. Without them, users are unable to find your content through online searches. This means they may arrive at the sites of your competitors without ever learning about your business. As Google updates its algorithm to...

Is link building dead? To keep things simple: no, not even close! Links remain a vitally important factor for SEO and have a strong correlation with first page rankings. John Mueller created waves when he stated that link building could lead to more harm than...

Search Console is a valuable yet underutilized marketing tool. I use the word underutilized because a lot of website owners install Google Analytics and Search Console without exploring, learning about, or tapping into all the resources that these services offer. One such tool is the Fetch...

What’s the first thing you think of when you hear the term search engine? While some minds might default to Yahoo and others to Bing, most people immediately conjure up that famous six-lettered word: Google. That’s right. Over the past decade and a half, Google has...