Author: Mike Marsh

Google, in an effort to clean up false information, has included fact check within their image search function. They announced this with a blog post and tweet from their SearchLiason. “Starting today, we are surfacing fact check information in Google Images globally to help people navigate...

If you are familiar with SEO and search engines, then you know what best practices help rank your website higher in the SERPs. It takes a combination of on- and off-site optimizations and cohesive planning to rank on page 1 of Google. But what happens...

The short answer is that, YES, pagespeed does affect SEO. PageSpeed is a direct ranking factor. However, load times can also affect rankings indirectly, by increasing the bounce rate and reducing dwell time. The long answer is a lot more complicated as you have to understand...

It’s no secret that Google owns the lion’s share of search traffic on the internet. In fact, there are 5.6 billion Google searches every single day. That comes down to approximately 63,000 searches per second. That’s a lot of searches. And Google has many different...

Boostability is covering the COVID-19 outbreak through a series of posts designed to help you and your business succeed during this time. You can read the rest of the coverage here.   Every so often Google drastically changes the way we receive information from our searches. Sometimes...

Think about how you get people to your business. Are they mostly local customers found through social media or directories? Or is it by search engine? The “near me search” has become a key part of the customer purchase journey. In fact, 60% of people use...

During these uncertain times with COVID-19, many businesses find themselves being negatively affected. Owners face the unwanted situation to send employees home, then must change their priorities and find ways to stay afloat. One small business in Utah found a way to actually thrive in...

When Google first launched SERP Position Zero, it rocked the marketing community. SEO specialists were already facing growing pressure to bring clients to the first page of results. Getting into the top three results was even better. This was getting harder to do in an...

This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers. 2019 saw many Google Search core algorithm updates and changes making huge waves in the digital marketing...

Amazon and Google have a lot in common. They are both dominant in their flagship sectors through innovation and a penchant for taking risks. When they make changes in the market, many other businesses feel that shift. Competitors think of them as monopolies and loyal...

Most people are familiar with the term “keywords.” This refers to specific words or terms you insert into your online content. The purpose of using such words is to help potential customers or clients discover your products and/or business. After all, if your intended audience...

This article was first published in May 2012, and last updated in February 2020. Did you know title tags and meta descriptions are the first thing people will read about your site when viewed in search results. Along with actual site content, the titles and descriptions...