Author: Mike Marsh

In April 2019, Boostability was asked to be part of the joint Lindon-Pleasant Grove Chamber of Commerce marketing panel, which was held in Utah County. This monthly panel was designed to help local small businesses have a better understanding of their marketing options and how...

Are you ready to really take control of your website? Today’s internet is flooded with sites that seem to crawl instead of run -- and that decreases consumers interest. A website packed with goodies isn’t any use to you if nobody wants to stick around...

Keywords are one of the most critical aspects of on-page SEO. Without them, users are unable to find your content through online searches. This means they may arrive at the sites of your competitors without ever learning about your business. As Google updates its algorithm to...

Is link building dead? To keep things simple: no, not even close! Links remain a vitally important factor for SEO and have a strong correlation with first page rankings. John Mueller created waves when he stated that link building could lead to more harm than...

Search Console is a valuable yet underutilized marketing tool. I use the word underutilized because a lot of website owners install Google Analytics and Search Console without exploring, learning about, or tapping into all the resources that these services offer. One such tool is the Fetch...

What’s the first thing you think of when you hear the term search engine? While some minds might default to Yahoo and others to Bing, most people immediately conjure up that famous six-lettered word: Google. That’s right. Over the past decade and a half, Google has...

Over the years, I’ve noticed people’s expression when I tell them I write web content for an SEO company. Maybe two out of every ten people know what I am talking about; most just nod their head and smile.  They expect that if they don’t...

The face of business has changed radically over the past several years. Perhaps the most important driving force behind that change is the advent and proliferation of the internet.  The internet has turned so many industries, business practices and methods of attracting customers on their...

LARGE PRINT DRAWS ATTENTION! Newspapers use headlines as a way of drawing attention and summarizing the smaller print that follows. We're going to talk a little bit about header tags or "H tags" and how to use them to help your website. In the early...

Does Google even know my page exists, let alone that I’ve been working really hard on my SEO over the past year? Should I update my site this month or next—does it matter? What are Google spiders, and how do they even “crawl” sites? For several...

Do a little research on exact match domains (EMD)—also called keyword domains—and you’ll soon notice a lot of conflicting opinions. Some SEO bloggers insist they're on their way out; others say they're still important for top SERP rankings. If you’re unfamiliar with exact match domains, or...