Author: Maggie Black

As marketing specialists, we know that equipping small businesses for success begins with helping them understand the basics of SEO acronyms and web lingo. SEO acronyms are basically a form of verbal shorthand that everybody uses and understands. These acronyms are essential to marketing. There are a...

The devil, as any marketer can tell you, is in the details. In this case, we’re talking about how you handle the holiday pre-season. If you’re a small retailer, the holiday pre-season can feel like a diabolical plot.  You might even feel like you are about...

When you’re in business, you know that your reputation matters -- and that’s especially true these days of your online reputation. Leaving yourself open for customer reviews can be an anxiety-provoking feat, but the benefits of a few good reviews online are so worth the potential...

What’s page speed got to do with your search rankings and the user experience (UX)? Everything! Slow pages, time out errors, and unavailable websites are frustrating for shoppers. Those kinds of problems will send your visitors bouncing to one of your competitors before your page even has...

It wasn’t long after Snapchat’s debut in 2011 before a few innovative brands leaped on board and found ways to make the platform part of their marketing strategy. Those brands quickly transformed Snapchat from an app that was purely a social toy into an important marketing...

The end goal of local optimization is to capture today’s consumer, who is increasingly likely to be carrying -- and searching -- for what he or she wants and needs while on the go. In order to remain competitive in today’s world, you need to...

The last few years have brought a lot of changes to the marketing game for everybody – particularly small businesses. Millennials have emerged as a significant economic force – so much so that they’re now poised to eclipse all other generations of shoppers! Mobile tech has...

Content Marketing is focused on reaching the public through creative, valuable content that’s relevant to what you do. Instead of selling something, content marketing provides consumers with information that’s truly engaging and useful. How do you marry that with SEO? Easy. You just have to get...

If you’re a small business owner, you probably have a passing familiarity with a lot of your consumers -- so you notice it when a new face comes in. How do you suppose that new person found you? Was he or she just passing by?...

Link building is the practice of building connections with other websites to gain links back to your own website and is the basis on both how and why search engines were first created.  While link building can be the most challenging aspect of SEO to...