Author: Lauren Truman

Today it seems that SEO experts tout one key concept: creating quality content. To get more leads and see more conversions, they say, you must be regularly producing high quality content that answers your consumers’ questions. But is content really king? Here’s a brief look at...

It was love at first site—that first time you launched your company blog, you knew it was going to last, and you were committed. The first few years were great; you carefully crafted every article, posted regularly, and even shared content on social media. But now,...

You know the feeling. You’ve been at work for 9+ hours, you’re tired and frazzled, but somehow it feels like you didn’t get anything done. Where in the world did your time go? More importantly, how can you get it back? Fortunately, there are a few...

You're excited about your budding business blog, and you have some pretty great things to say. But how do you get the attention of your target audience? Spark their interest—and keep them coming back—by incorporating the following five elements into each of your posts. 1. Authority When...

With the number of blogs on the internet coming in at well over 1.3 million, setting yourself apart can seem daunting to say the least. To help tackle this monumental task, I've identified five simple principles that are guaranteed to make you stand out above...