Author: Laura Holton

People love watching videos. In 2016, video content made up 73 percent of all consumer Internet traffic. By 2020, it will be 82 percent. Knowing this, it makes no sense to not invest in video marketing — and a good place to start is with...

As a digital marketing agency, it is extra challenging for you to generate leads, as your competition is businesses with expertise in lead generation. The good news: there are prospects out there looking for an agency like yours. All you need to do is ensure...

With more than 150 million monthly active users, Pinterest is an important social media platform. If much of your target audience is on the platform, you must consider creating a Pinterest for business account. Even if your offerings are not especially visual, you can find...

Instagram has released an update that allows brands to make their posts shoppable. This enables users to purchase products more easily, something that users and brands alike have been requesting from Instagram for some time now. Businesses can tag up to five products in every...

Facebook has been putting several new strategies into action to prevent misinformation from spreading over the platform. One of the latest of these changes is the ability to customize images. Although the update was announced last year, it has only just now gone into play. What...

Recent changes from Twitter have all been designed to prevent spam and maintain safety on the platform. In February, Twitter announced changes to its API for this very purpose. Beginning March 23, 2018, users will no longer be able to send duplicate tweets from multiple...

Google My Business is making life even easier for small businesses, helping them to improve their presence online. Recently, Google My Business added several tools and updated some features to further enhance usability.   Adding Descriptions for the Local Panel Business owners can now add their own description...

A major discussion, whatever your industry, is how artificial intelligence will impact work in the future — for better or for worse. However, much of this conversation is still hypothetical, as AI, for the most part, is in its early stages. One exception that stands...

Instagram is fast becoming one of the most popular social media platforms — almost a third of adults in the U.S. who are active online now have a profile. Whereas this means that there are potentially more eyes for your content, it also means that...

Previously, only customers could add videos to a local business listing. At the beginning of the year, some businesses started reporting that they were seeing the option to upload videos to their Google My Business accounts. Google has now announced that this feature is out...

In our original starter guide to Google Analytics, we covered what Google Analytics is, what you can use it for, and how to sign up. Since then, ever more website owners have started using Google Analytics to gather valuable information about their visitors. The best...