Author: Laura Holton

The latest changes to Google My Business give users greater control over the notifications they receive. Users now have the chance to decide what types of alerts they would like to receive, and how they want to receive these alerts — through email, mobile, or...

Cyber Monday is only the second biggest shopping day of the year, but it’s the busiest day for Internet sales. This year consumers spent a record amount of $3.45 billion, surpassing expectations and increasing sales by more than 10 percent from last year, reported Fortune....

Just like every other aspect of your marketing campaign, you need to know if your social media strategy is on track. Measuring certain metrics will tell you key information about what is working well and where you need to make improvements. Too many businesses believe they...

Two months after the release of Google Possum, a study from BrightLocal provides insight into how the algorithm update is impacting search results. The data show that 64 per cent of local search engine results differ from before the update. Despite this Possum is receiving very...

Advertisers on Facebook are already taking advantage of the new Messenger bots to start promoting and selling their products and services through messages with their prospects. If you are already advertising on Facebook, you just need to comply with the new rules for standard messaging...

Facebook Messenger has been branching away from the Facebook platform for some time, becoming more its own entity than an additional feature. The latest changes to Messenger bots increase the role of Messenger in linking businesses with customers. Previously, Facebook allowed Messenger bots from major brands...

Almost exactly one year ago, Pinterest met a milestone of 100 million users. This year, that number is up by 50 percent to 150 million. How Does Pinterest Compare to Other Social Media Platforms? Pinterest still has far to go to ever compete with the largest social...

The Internet can be an unforgiving place for businesses. A single misguided Tweet can undo years of hard work and tarnish your business' reputation. In this article, I'll show examples of how you can murder your brand online, and provide advice on how to avoid it. 1. Leveraging...