Author: Laura Holton

Many small businesses struggle to maintain a presence online. The result is that half fold within their first five years in business. To survive, small business owners need to scale their marketing and online visibility campaigns from the very beginning. Attaining visibility can be the...

Watch this Booster Seat episode for more updates on this topic! Having managed SEO for hundreds of websites, I’ve realized there are many reasons to ask: “How often is Google crawling my site?” When deciding how often to make changes, some website owners try to look...

We wrote many articles this year, covering a wide range of topics. Some, though, stand out as the most important. These pillar topics reflect significant trends and changes in marketing in 2018. Plus, many will likely continue to play a role in digital marketing over...

During this season of giving thanks, it is common to show your gratitude to family and friends. As a business owner, there are other people to whom you should also express your appreciation: customers. After all, without your customers, your business would not exist. While...

Small businesses are most in need of digital marketing support — they tend to have limited resources and face heavy competition. At Boostability, we have made it our mission to take care of small businesses by providing them with the services they need at prices...

We wrote a bunch of Halloween marketing articles this year. In case you missed some of them, here’s where you can check out our favorites. Avoid These Marketing Monsters Dwelling in Your Closet Appearing on Marketing Bitz, this article is all about the scariest mistakes marketers fall...

October has been a significant month for Boostability. In addition to the awards we are normally granted, we received a number of more unique prizes — including Best Work–Life Balance. Comparably: Best Work–Life Balance Comparably only releases its Best Work–Life Balance award once a year. This year,...

Seven years after its launch, Google has announced the death of its social media platform Google+. The main reason is for the closure a security breach, but low engagement is also a factor — and likely the explanation as to why Google is making no...

Small and midsize businesses (SMBs) of all types should have a presence on Google My Business. By setting up an account on Google My Business, when someone searches for your company, a box will appear along with the search results. This box contains all the...

When it comes to SEO, you have two options: trick or treat. By tricks, we mean black-hat tactics, which bring excellent results — for a short while. Then, when Google catches you, your entire site is penalized. By treats, we mean white hat SEO tactics...