Author: Laura Holton

Finding LinkedIn marketing partnerships isn't as difficult as it sounds. LinkedIn differs from all other social media platforms in a couple of ways. For one thing, it is designed for purely professional purposes. For another, it helps you connect with people and businesses who don’t yet...

The year is off to a great start and Boostability received even more awards in February than last month. As well as awards for February, we found out that we had won multiple awards for our successes in 2018. Among our awards was Best Web...

When your strategy is not working and you change it, instead of saying that you failed, you can say that you implemented pivot marketing. In fact, pivot marketing should be critical for any business that wants to grow or remain relevant. Pivot marketing applies not just...

You may be wondering why partner marketing grows business and how. Partner marketing involves joining forces with another business, and together, running marketing campaigns and sharing resources. By taking advantage of the connections and skills of the other business, you’ll reach a wider audience and...

Many small businesses struggle to maintain a presence online. The result is that half fold within their first five years in business. To survive, small business owners need to scale their marketing and online visibility campaigns from the very beginning. Attaining visibility can be the...

We wrote many articles this year, covering a wide range of topics. Some, though, stand out as the most important. These pillar topics reflect significant trends and changes in marketing in 2018. Plus, many will likely continue to play a role in digital marketing over...

During this season of giving thanks, it is common to show your gratitude to family and friends. As a business owner, there are other people to whom you should also express your appreciation: customers. After all, without your customers, your business would not exist. While...

Small businesses are most in need of digital marketing support — they tend to have limited resources and face heavy competition. At Boostability, we have made it our mission to take care of small businesses by providing them with the services they need at prices...

We wrote a bunch of Halloween marketing articles this year. In case you missed some of them, here’s where you can check out our favorites. Avoid These Marketing Monsters Dwelling in Your Closet Appearing on Marketing Bitz, this article is all about the scariest mistakes marketers fall...

October has been a significant month for Boostability. In addition to the awards we are normally granted, we received a number of more unique prizes — including Best Work–Life Balance. Comparably: Best Work–Life Balance Comparably only releases its Best Work–Life Balance award once a year. This year,...