Author: Laura College

Many small business owners—especially those in the e-commerce space—can't imagine operating anywhere other than the Internet. However, Inc. Magazine reveals that over 50 percent of small businesses don't have websites at all. Retailers, service businesses, and other enterprises that run out of brick-and-mortar buildings might think...

Most people never glance at their resumes until they need or want to find a new job. However, updating your resume regularly can benefit you regardless of your employment status, so don't let 2016 get too far underway without freshening up your most powerful self-marketing tool. Why...

Online marketers often treat SEO with more reverence than any other aspect of digital publishing—and with good reason. For years, search engine optimization has driven the decisions behind content marketing and changed how we do business online. So what does the future hold in store...