Author: Kristine Pratt

How can you increase your domain authority and relevancy through the power of great content? Which brands are making search work for them with strategic content? Here are some examples of great content resources that are both user-friendly and primed for SEO, as well as...

In September 2016, Google changed where the business description can be seen and edited.  With this update, your business description field can no longer be edited from the Google My Business page.  Your business description is only seen on your Local listing page and is...

Not a week goes by without Facebook releasing new features to their business pages or Adverts Manager. Depending on how often you post content on your Facebook page, you may or may not have noticed the new options to create slideshows, carousels and canvases: At first...

Writing a blog post is just half the battle, getting the person to actually read the whole thing is another. With smartphone and tablet computers fighting for our attention, science says that humans now have shorter attention spans than goldfish. To me it makes perfect sense,...

With all the hype over the upcoming Batman Vs. Superman movie, a debate of epic proportions has arisen in our office. Who would be the better digital marketer - Bruce Wayne or Clark Kent? It's not a simple one to answer, but we've broken down their strengths...

Brace yourselves, because I’m about to give my opinion on something, and you may disagree so strongly that you’ll want to send the Hulk after me. Iron Man is not my favorite Avenger. Tony Stark obviously provides great comic relief (case in point: “Is no one going...

Where are the best places to advertise online? This is a common question among business owners advertising on the internet. Luckily, you are far from limited in this arena and have many options. Along with the two largest paid search engines, Google AdWords and Bing Ads,...

PPC, SEM, paid search, search engine marketing. Whatever you call it, the simple definition of this marketing strategy is “gaining website traffic by purchasing ads on search engines.” Though the theory is pretty straightforward, there is a lot of work that goes into making PPC campaigns successful. If...