Author: Kristine Pratt

Virtual assistants and smart speakers have moved from a fad to the mainstream. The average American adult spends more than 10 hours a day interacting with digital media. They spend approximately half of that time using a mobile device. An increasing number of people use...

I'm going to let my nerd flag fly here for a minute. I jumped on the Marvel Cinematic Universe bandwagon around the time the first Avengers movie came out. I stayed on the bandwagon partly because my friends introduced me to these amazing characters, and...

The year is off to a great start and Boostability received even more awards in February than last month. As well as awards for February, we found out that we had won multiple awards for our successes in 2018. Among our awards was Best Web...

There’s a word I want to focus on today: agile marketing. As someone who is a fan of sports and enjoys being active, I know building up your agility makes you a better athlete. And those professional athletes who are more agile on the court...

As we approach the end of another year, we all tend to look at everything we’ve accomplished during the past 12 months, and then see how we can learn from it into the new year. 2018 turned out to be a big year for marketers...

Marketing objectives in 2019 need to ensure advertising models do not become obsolete. This can be the case with the introduction of ad blocking technology. Be proactive and adapt, adjust your marketing budget for 2019 to encompass new SEO standards, content sharing, and algorithm changes. Adapt...

Last Update: September 16, 2019 Ranking on search engines isn’t an exact science. The algorithm that determines website ranking relies on hundreds of elements. Google Search uses bots to seek out information on websites. Professionals refer to this as “crawling.” Crawling is how the search engines...

It’s the most wonderful time of the year, and quite easily the most stressful time of year as well if you’re a small business owner. Marketing during November and December might seem just like another thing to add to the to-do list. But marketing your...

For anyone who has ever worked in retail, just seeing the term “Black Friday” could send shivers down your spine. For those who haven’t, it brings images of hundreds of thousands of people storming the front doors of big box stores for the latest TV...

Small Business Saturday remains a relatively new concept in the retail world. But it shouldn’t be. You’ve likely heard the term that small businesses are the backbone of the U.S. economy, and are actually the biggest employers in the U.S. That’s actually true! Townsquared reports that...