Author: Kate Lyman

Highlights: There has been an antagonistic relationship between Search and Social. So far, the relationship between SEO and Social Media has been characterized by rugged individualism, when it would do much better to form a supportive interaction of unique sets of expertise. SEO and...

There is a paradigm shift approaching in paid search, and it involves display ads eclipsing paid search ad spend and mobile becoming the 4th-largest ad medium.  While search is highly targeted at a low cost, Media Buying is highly targeted at a high...

Highlights: This is truly China's mobile internet era: there are 600 million smartphone users in China,and in 2014, 1 in 3 Chinese people bought a new smartphone. Baidu is the #1 Chinese website and it has 680 million users and a search volume of...

[caption id="" align="alignnone" width="800"] Periodic Table Of SEO Success Factors 2015 by Search Engine Land[/caption] On June 1st, Search Engine Land released an updated version of its Periodic Table of SEO Success Factors (http://searchengineland.com/seotable), a framework of essential keys to success in Search Engine Optimization. This...

Have you ever had a life soundtrack moment? You're in the middle of a major obstacle, a gnarly run, or a tough loss, and that perfect song starts playing. You climb out of whatever hole in your mind that you've been stuck in, and you...

With Google’s mobile-friendliness update having been announced two months before it actually went live, you may have wondered if heavy hype, major press, and repeated reminders would be the new mode of communication for Google updates. Enter the “Phantom Update.” It turns out that in...

On February 26, 2015, Google announced that its mobile-friendliness algorithm would take effect on April 21st, marking a rare instance of advanced notice for a major change to SEO. With insights into SEO shifts being extremely rare even a month or two ahead of time,...

Chances are, you heard about “Mobilegeddon,” the much-anticipated update to Google’s algorithm that took effect on April 21. Even though the update hasn’t shown itself to be nearly as earth shattering as its nickname implies, making your site mobile-friendly is still an extremely important initiative...

Google Announces New Mobile Algorithm To Be Released TODAY! Your website needs to be mobile friendly. Here's why: On February 26, Google announced that its upcoming algorithm will weigh the mobile-friendliness of websites. Even if your website looks decent when you view it on your phone, it...

Irish events didn't end after St. Patrick's Day for Boostability this year. From March 18-20, CEO Travis Thorpe and VP of Sales and Partners Matt Tennison represented the company at the SIINDA 2015 Spring Conference in Dublin, Ireland. The conference brought together companies from all...

With over 100 employees representing the company in black t-shirts emblazoned with the phrase "You Can't Handle the Boost," Boostability had a mighty showing at the Utah Business Games last week. Excelling in events ranging from table tennis and foosball to Ninja Cards and Aquafina...