Author: Koa Kauwe

Leads versus traffic. It’s an eternal battle to improve your digital numbers. Both have their pros and cons. More traffic means more exposure for your website and your business. More leads mean more business through the door. But which one is better? Let’s go through...

According to one Forbes article, even the best SEO strategy can take up to six months to start working. The keyword here is “start.” This often comes as a surprise to business owners who expect immediate results. In many of these instances, the business owner worked...

Marketing professionals believe that by 2020, businesses will invest up to $79.27 billion in SEO. The reason for this is simple: Businesses understand that the best way to reach customers online is to remain at the top of search engine results for relevant queries. With...