Author: Jessica Walrack

The holiday season is upon us once again. Christmas decor is already popping up in retail stores, pumpkin spice lattes are in full circulation, and it's time to get serious about your gift planning. You may already know what you want to get for your best...

It’s almost that time of year again where all the ghouls and goblins come out. As a business, let’s just hope they don’t make their way into your customer reviews! That is if you are getting any. One of the biggest challenges today is getting...

How can you make enough content to consistently maintain a presence across multiple platforms? Utilizing the various social media channels enables you to exponentially increase your reach. Customers expect to find your brand on multiple social platforms, and if they don’t, they will question your credibility....

Hey, small business owners! Is your website loading as fast as it should be? Did you know that even a one-second delay in load time can cause a 7% loss in conversions and 11% fewer page views? Further, almost half of visitors will leave a...

Snapchat has 188 million daily active users as of 2018. Launched in 2011, the platform has since become the most popular social photo sharing and messaging app in the world. Further, 84% of users are under the age of 34. Being so, if your business targets...

As of June 2018, over 1 billion Instagram accounts are active every month. Further, according to Instagram Business, eighty percent of accounts follow a business on Instagram and over 500 million users are active every single day! The visual aesthetics of the platform set it apart from...

In 2014, LinkedIn opened its publishing platform to all members, after initially only allowing a select handful of influencers to use it. Now, you can create an account and publish full-length articles on the platform for free. The question is, should you? Is publishing on LinkedIn...

As a business owner, you already know that your social media efforts contribute to your organization’s broader business goals. However, to allocate larger budgets for social marketing strategies with a bigger reach, you need to have a clear indication of exactly what returns you can...

While Facebook leads the social media world by a landslide, LinkedIn has its own unique benefits which carve out a place for it in the market. The platform focuses on business professionals, creating an audience that Facebook and other popular platforms can't provide. If you’re wondering if...

If your website is full of excellent content, that’s great. You are on the right track. However, it only reaches so far. One way to get your content out on other websites that will support your online presence is a little tactic known as guest blogging....

Learn to Optimize Your LinkedIn Ad Campaigns The paid advertising strategy that is available through LinkedIn ad campaigns can be a surefire way to boost sales and build a customer contact base. Through the campaigns, there is the ability to reach a target audience that will...