Author: Jessica Thiefels

Marketing teams are filled with a wide range of people, from introverted analysts to outgoing writers and bubbly community managers. This can make it hard to feel unified because it’s easy for personalities to clash. Yet, naturally everyone needs their co-workers to be successful. Uniting...

The holiday season is both madness and bliss for retailers. It’s the worst time of year for your sanity, but the best time for sales. In fact, in 2017, holiday sales grew 5.5 percent over the previous year, which was the largest increase since the...

Marketers work in a challenging industry. Best practices, regulations, and platforms are changing nearly as fast as you can test your newest idea. Keeping up with these new trends is important. However, it’s equally critical to regularly practice the foundational principles that govern the art...

Content is still king in 2018, and the Content Marketing Institute’s B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends – North America reports that 91 percent percent of survey respondents are doing content marketing—to do that, you need great content.  Investing in the work it takes to...

Summer is a valuable time to test new marketing ideas before the big holiday shopping season arrives. Start by testing some of these ideas during a summer holiday, like the 4th of July. This is a great opportunity to see if any of your fun...