Author: Jan Eliason

Looking to increase the ROI in your PPC campaign? Wait, is there anyone who's not ALWAYS trying to increase ROI? Review these PPC tips—you may find a nugget that will be a game changer for your campaigns. You never know until you try. TIP: Make It...

You have an app but no marketing budget. No worries. There are endless ways to advertise your app without breaking the bank. The only cost to you is your time and effort. Pitch to App Review Sites App review websites are plentiful on the Internet nowadays. Why...

A PPC landing page is the first page a visitor goes to after clicking on a paid ad. How can you increase your chances of converting that visitor into a lead or customer? Follow these absolute must-dos for your landing pages, and enjoy the results. MUST...

You have only 110 characters to convince someone to click on your PPC text ad versus your competitor’s. How are you going to accomplish this? Here are some top tips to help you with your goal of earning more clicks. The Anatomy of a Text...

Creating a keyword list for your new PPC campaign can seem like quite the daunting task. It doesn’t have to be! Regardless of your product, service or industry, you can use the next four steps to create a powerful keyword list. Step 1- Check Your Website...