Author: Jon Bennion

The holidays are almost upon us. Thanksgiving. Black Friday. Cyber Monday. Christmas. In 2015, online shoppers spent a staggering $4.45 billion on Black Friday and Thanksgiving alone! Needless to say, competition during the next few months is going to be intense, and without a game plan, or tricks...

Have you ever had trouble closing a sale? You're not alone. I don't have exact numbers, but in my experience, many professionals have trouble with turning a prospect into a customer. Most people suffer from the same two main issues with closing: They fear rejection. They don't...

Step Two in Closing the Sale: Discovery I've worked in sales for many years, so I've seen many sales mistakes over the years. Overwhelmingly, I've seen salespeople who like to talk more than they like to listen. When they focus on talking over listening, they miss...

In my current position as Director of Sales, I have the opportunity to teach and train sales associates who have a diverse range of experience and skill sets. When I prepare for training, I usually start out by asking myself, “What do I know now that...

“What is SEO, and why does my site need it?” This is a question I hear on a daily basis and one I myself asked a few years ago. Before I worked here at Boostability and learned about search engine optimization or SEO, I did the...