Author: Drew Whitmill

Ranking on Google can be a very difficult and time-consuming endeavor. Sometimes it’s hard knowing where to start and where do go next. What steps do business owners need to take to progress and see improvement with their keyword rankings? One of the first steps I...

Measuring the results of an SEO campaign can be tricky, especially if you don’t know what to look for. However, you need to evaluate your campaign to make sure it is progressing the way that you want and helping instead of hindering. It's also the...

The success of your SEO campaign all starts with one decision—choosing the right keywords. When making this delicate decision, you have to balance several factors, including: competition, search volume, and business growth. On the one hand, you don’t want to target a keyword that is so competitive...

I first got into SEO back in 2009. In SEO years, that makes me pretty old. During that time, I’ve had a strong interest in the local landscape, including local changes and updates and the impact they had on local businesses. In 2013, local results started...

If you have a website or are involved in online marketing, you’ve likely heard about the robots.txt file. When implemented incorrectly, this file can have very negative and unintended consequences, such as blocked pages and resources. Imagine trying to rank for a keyword on a...

If you’ve made it to this blog post, you are at least interested in and understand the general idea behind Google Analytics. This basic post will show you how to install Google Analytics and why it is important to do so. In future posts, we...

I have been involved with SEO since 2009, mostly working with small business owners. During that time, I have answered thousands of SEO questions. I usually respond, “It depends.” So many individual factors influence the prioritization of SEO tasks. You have to take into account...

Is link building dead? To keep things simple: no, not even close! Links remain a vitally important factor for SEO and have a strong correlation with first page rankings. John Mueller created waves when he stated that link building could lead to more harm than...

Let’s start off this blog post with a little word association. I’ll give you a term, and you say the first word that comes to mind. Salt and… Peanut butter and… Cookies and… Macaroni and… The birds and the… The point is, some things in life are just made for each...