Author: Colton Miller

As a business owner using SEO to promote your company, you’ve probably heard a fair amount of chatter around Google algorithm updates. Since its debut as a search engine, Google has made thousands of updates — 3,234 in 2018 alone. It appears the tech giant has...

In conjunction with our first webinar of the new year, we've collected the SEO highlights from 2019 and our predictions for 2020. Here's what we've found and where we believe we're heading. To watch the webinar from January 15, click here. 2019 Recap: Algorithm Updates, Voice Search,...

Almost every good search engine optimization strategy involves some form of link building. Links from reputable websites act as votes in favor of your website’s authority. The more reputable the website the link comes from, the more that vote counts in your favor. In contrast,...

Marketing is a dynamic field in which to work. Strategies that do well today may get thrown out tomorrow. This may result from changes to how consumers shop, new technological advancements or updates to AI algorithms. These changes keep marketers on their feet. They also...

Many businesses spend a significant amount of time figuring out how to gain greater visibility in Google Search. This can be challenging since Google updates its search systems often and unexpectedly. Just when you think you have their algorithm figured out, they change things up....

Digital marketing agencies must offer a website service, and knowing how and when to pair it with an SEO campaign is critical. Whether you’re working with a startup, an established local company or a virtual store, your clients' customers need to find them. Search engine...

The latest 2019 Google update began rolling out on September 24th. When it comes to search engine optimization, keeping up with any new Google algorithm update is a big part of the job. Updates change the way search engines calculate high-quality results. This, in turn,...

While startups and corporate giants alike use the SEO process to improve search engine ranking with minimal expense, many have unrealistic expectations for their SEO campaigns. They envision reaching coveted first-page status in Google search results in a matter of weeks or even days. In reality,...

One of the great benefits to having a website or online business is it can dramatically increase who can find your products and services. This rings especially true for internet-based businesses that provide non-physical services like digital marketing, graphic design, consulting, and so on. The ability...

Outside of marketing circles, many people attribute anything to do with keywords to search engine optimization. This is only partially correct. SEO mostly focuses on the use of keywords to drive organic traffic to a website. However, so does paid search. This is the fundamental...

If you’ve spent time in the marketing industry, you’re probably familiar with SEO and CRO. But if you need a quick refresher, here’s a brief description of both terms: SEO: Search engine optimization is the process of creating content that attracts “organic” traffic to your...