Author: Caz Bevan

You need to have the right size images on your Google+ page to show that your business is professional and authentic. Remember, many customers will learn about your business through a Google search, meaning your Google+ page may contribute to their first impression of your...

If your business uses Twitter to increase traffic, reach out to fans, or share valuable content, it can be useful to know how your tweets perform and how to further increase your reach. Online marketing is all about implementing ideas, measuring results, and constantly fine-tuning your...

The Twitterverse is overrun with a strange mix of spammy accounts and highly-engaged users that every business should want to target. Business owners and marketers turn to Twitter to drive traffic to their websites and achieve tangible business goals, like increased sales and new marketing...

The Danish have an all-encompassing word for that snug feeling you feel during a cold winter day: Hygge. Hygge (/ˈhjuːɡə/ HEW-gə or /ˈhuːɡə/ HOO-gə) is a Danish and Norwegian word which can be described as a quality of cosiness and comfortable conviviality that engenders a feeling of...

Throughout the year and especially before the holiday season, it is important to test that your website is mobile-ready, especially for any new or changed pages added to your website.  If your website was mobile-friendly before, it should still be ready for mobile use.  However,...

Last year, the holiday season was said to be worth $3.19 Trillion overall - from Halloween to New Year's Day.  Of that, predicted spend for gifts purchased in the United States alone was $830 Billion (2016).  This year, Deloitte predicts the holiday shopping trend will...

Hundreds of thousands of visitors pouring over your website, thousands upon thousands all at the exact same moment clicking to purchase, clicking to find out more, clicking to contact you!  Too many clicks! Not all of us can become online superstars overnight, but we dream of...

For tips on how to test your website's usability from a variety of mobile devices, follow these various directions below. How To Use Google Search Console To Test Your Website's Mobile Usability Login to Google Search Console www.google.com/webmasters Click on your website (if you have not yet...

On July 25, Facebook announced a 4K upgrade to their 360 video platform. This move broadens viewers' capabilities to view 360 videos on their phones, on their desktops, and through Facebook apps on their 4K television. Perhaps more importantly, this announcement also pertains to Facebook's live,...