Author: Caz Bevan

Whether you’re celebrating or secretly dreading it, the final days of 2018 are upon us. That means it’s time to run some year-end social reports to find out whether your social media marketing strategy is winning--or struggling. There’s one big indicator, however, of whether or not...

You need to know how consumers will behave this holiday season. Otherwise, how will you know where to direct your marketing efforts? We’ve done the hard work for you, compiling a list of all the Christmas shopping stats that matter. Key Takeaways for Holiday Marketing  In the...

Sing it with me! Ooooon the first day of holiday marketing my marketing team gave to me… Can you hear it now? The lovely sing-song of the holidays creeping nearer, faster each year. Business owners of all sizes have an idea of the incredible value that...

Measuring the impact of your influencer marketing can be tricky, but it’s not impossible. Let’s talk about earned media value and how measuring it helps bring in better results for your business. What is earned media? Earned media consists of all the content and conversation around your...

With the majority of 2018 behind us, it is important to look at where we thought we would and what has happened most recently.  Take a look at these different predictions of where we thought we would be versus where we are today in online...

Remember the old MasterCard commercials? That’s exactly the kind of tone I have in my head when I review Boostability’s social media accounts. “37,700 followers on @Boostability Twitter, 3,528 followers on LinkedIn, 15,100 followers on Facebook… and the cost of advertising? Priceless!” Literally!!! … Priceless. This...

Followers and engagement can help you judge the success of your Instagram strategy to some extent, but ultimately website owners want to be able to measure increase of traffic to their site just like brick-and-mortar business owners want to see more foot traffic in their...

Creating great content will help you engage with users and may even grow your follower count to some extent. However, it will be a struggle for you to reach anywhere close to all the users who would likely be interested in your brand without hashtags. Using...

Why social media (of any kind) works comes down to two things: authenticity and reach. Let's examine what each means exactly. Authenticity — The quality of being genuine, reliable, and/or original. Reach — A measurement of how far a conversation can go, such as the potential audience...

Social media influencers help brands build valuable relationships on social media platforms through word-of-mouth and referral strategies. They skip the rather blatant online advertising and link-sharing that so many social media users have learned to ignore. But not everyone with social media followers can be considered...

If you aren’t already aware of this fact, you should be: Instagram is huge. Since it began back in 2013, it’s grown by leaps and bounds, gaining one or two million users every year -- with no signs of slowing down. It has more than 800...

Instagram is undeniably influential these days.  In my experience, it is the most internationally used social media website.  Sites like Facebook don't hold as much power outside of the USA and sites like Google+ are more influential elsewhere, but at the end of the day,...