Author: Brittney Thompson

The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373). Yet many small businesses today continue to neglect their inbound channels for more traditional outbound marketing strategies. This is often because building a successful content...

Seventy percent of B2B businesses are creating more content this year than they did last year. And with consumers spending 50% of their time online engaging with custom content, it’s no surprise why. By now, you probably know that content marketing is here to stay. However,...

Targeting an audience can often feel like finding a needle in a haystack—or being a Republican in Portland. It takes work. A lot of work. But the fact is, if you aren’t catering to and growing a specific market, you are losing potential business. If you have an established...

You've got the chocolates. You've got the flowers. Now all you need is the right words. If you're struggling to find the perfect way to share your appreciation for that special someone this Valentine's Day, look no further. These SEO-friendly valentines are sure to optimize your holiday! (See what we...

With Thanksgiving now past and Christmas rapidly approaching, the time to start promoting your business online was yesterday. Though your current holiday sales and marketing campaigns are still important, it’s time to start focusing on your plans for next year. From website optimization to charitable...