09 Jan Amazon Digital Day – A New Sales Day (And Why Your Business Should Care)
With the growth of the Internet, dozens of new sales days have been entered into the business calendar. In 2017, shoppers are looking forward to Prime Day, Cyber Monday, Black Friday, and even Brown Thursday.
If you’ve been keeping up to date with recent news, you’ll have heard about Amazon’s new sales day called Digital Day.
In this article, I’ll discuss what Digital Day is; why it’s important; and most importantly, how your business can take advantage of it.
What is Digital Day by Amazon?
Digital Day is the term Amazon coined to describe their sale of digital products on December 31st.
For 24 hours, Amazon put over 1,000 digital items on sale, offering as much as 80% discount on these items. These included items such as:
- Movies and TV shows
- Downloadable games for PC, Xbox, and PlayStation
- Digital comics
- Audio books
2016 was the first time Amazon held Digital Day, and I’m expecting this to be a common occurrence in the future.
Why digital day is a HUGE deal
Digital Day is a HUGE deal not because you can get your favorite computer game at 50% off, but because of the significance of the holiday. Amazon have effectively created a new date in consumers’ minds that triggers them to spend money.
This isn’t the first time Amazon have created a shopping holiday for customers. Prime Day, a special holiday marking their 20th birthday, reportedly added $525m to the company’s yearly sales revenue.
As the world’s biggest online retail store with hundreds of thousands of customers, Amazon have the customer base and authority to create new sales days as and when they please.
This sales tactic is incredibly smart, and something businesses of all sizes can learn from.
How your business can piggy-back from Digital Day
Whether you’re a small business or a medium-sized enterprise, there’s a lot you can gain from Digital Day (even if you don’t sell digital products).
For example, if your business is focused around selling digital products or services (such as SaaS tools), you can run your own Digital Day listing your products on sale. You don’t have to limit it to a day either; it can be 48 hours, a week, or even a month.
Just search for the term #DigitalDay on Twitter and you’ll see thousands of users are talking about the event.
By using Facebook, Instagram, and Twitter, your business can ride the trend and get your posts and products out to more people, thanks to Amazon.
Simply add the hashtag #DigitalDay to your social media content to drive people to your offers without having to spend a cent in paid ads.
“But I don’t sell digital services”
That’s not a problem. Your business can still take advantage of this date by creating your own themed deal days.
Cyber Monday, Black Friday, and the run up to Christmas are always very profitable times for businesses to run promotions. Black Friday and Cyber Monday are a big deal for thousands of shoppers, with many of them waiting a full year before purchasing electronics and high-ticket items.
There are two reasons for their success:
Branding – Everybody knows about Black Friday and Cyber Monday, and most major brands cause a huge stir of enticement during the lead up to these major sales holidays. Just about everyone gets excited by major sales holidays.
Holidays – Most successful sales are linked to a holiday period. The holidays are a happy time for most people because they are off work (usually) and get to spend time with their family and loved ones. Christmas is heaven for businesses selling consumer products because shoppers are encouraged to buy several gifts for other people.
Branding and linking in with a relevant holiday is a recipe for success, and remember holidays don’t have to be limited to Christmas or Thanksgiving.
There is nothing stopping your business from creating its own themed holiday offering customers deals. For example, if you sell laptops and computers, then having a sale a few weeks before children go back to school would be a huge hit.
You have to make your customers excited about the promotion. Amazon did this through video and image creation.
— Amazon Appstore (@amazonappstore) December 24, 2016
— Amazon Appstore (@amazonappstore) December 30, 2016
— Amazon Appstore (@amazonappstore) December 23, 2016
Find a holiday that ties in with your niche and consider creating your own yearly sales day.
Small business owners are always trying to find ways to grow their business. What better way than creating your own sales day in 2017?
With the right marketing and outreach, there’s no reason why your business couldn’t have a record sales period like Amazon did in 2016 with their Prime and Digital Day.