A Guide to Buying Legit Twitter Followers

A Guide to Buying Legit Twitter Followers

A Guide to Buying Legit Twitter Followers

It is easy to purchase thousands of followers for your Twitter account, and it costs little. However, in such a transaction you only receive fake accounts, which does nothing for your business. If you want to increase reach, engagement, and impressions, you need to capture real followers who will retweet your posts, and reply to your tweets. Although this is more costly than the fake account option, it is well worth the resources it requires.

Types of Twitter Ads

Twitter ads fall into three categories:

Promoted tweets

Promoted tweets are like regular tweets, except you pay to make them appear in the timelines of prospective followers and at the top of search results. They work just the same as any other tweet in that users can like, retweet, and/or reply.

Promoted accounts

A promoted account is similar to a promoted tweet, but instead of showing a single tweet to users, Twitter displays your account. Promoted accounts appear in timelines, and in the Who to Follow suggestions.

Promoted trends

On the left side of the page, under the Discover tab and within the Twitter app, you will find trending topics. These are the topics users are currently discussing. You can pay to create a promoted trend, which will appear at the top of the list, above the organic search results. As well as gaining visibility by presenting the trending topic to users, you will extend your reach if Twitter users take your hashtag for their own tweets.

Types of Ad Campaigns

To use promoted tweets on Twitter, you can choose from a variety of ad campaigns. You can create just one type of campaign, or run several concurrently. The type of campaign you choose should depend on the purpose of increasing your presence on Twitter.

Follower campaigns

Follower campaigns allow you to purchase ads targeted at users, according to criteria you specify. You will only pay when someone follows you, not if someone clicks on the link in your promoted tweet to visit your website or profile, or if a user engages with the tweet. Plus, you decide how much to pay per follower. The higher the amount you are willing to pay, the greater your reach will be among your target audience.

Tweet engagement campaigns

The aim of tweet engagement campaigns is to start conversations with users. Instead of paying for followers, you will pay for every impression of your promoted tweet that leads to engagement — there is no charge for organic engagement.

Awareness campaigns

Awareness campaigns help your tweets become visible to a wide audience. This is the only type of campaign where you pay according to impressions rather than engagements, meaning it is extra important that your tweet inspires users to take action.

Click and conversion campaigns

With both click and conversion campaigns, you are charged when a user clicks on a promoted tweet. The only difference between the two is that conversion campaigns allow you to track conversions. In both, you can include a website card to provide users with a preview of your website within the tweet.

App install and re-engagement campaigns

App install campaigns allow you to promote tweets to users who may want to download your app. Re-engagement campaigns are aimed at users who already downloaded the app, but stopped using it some time ago. Depending on the objective of your campaign, you can pay per install, or per install and open. In both campaign types you can include an app card, which shows a preview of your app and the app rating within the tweet. Users can click the app card to install or open the app.

Video view campaigns

As the name suggests, video view campaigns promote videos. You pay whenever a user watches at least two seconds in the timeline, clicks to watch in full-screen, or clicks to turn off mute.

How to Advertise

1. Choose a campaign

In Twitter Ads Manager, set your objectives and Twitter will help you create the appropriate type of campaign for your needs. Give the campaign a name and decide when it should start and end — it can run immediately and continuously or start and end on set dates. Finally, decide if you want to add third-party tracking.

2. Define your audience

The first step in defining your audience is setting location. You can be as specific as you like, by targeting a city or area, or you can show your ads to users everywhere.

Next, choose your audience demographics, including gender, language, device, platform, and carrier. For more detailed targeting, you can also specify interests, behaviors, keywords, and followers. As you adapt these characteristics, Twitter will tell you the size of your audience. You also have the option to include users with similar accounts as those you have defined.

Finally, you can use Tailored Audiences to include people who recently visited your website or to import a curated list.

3. Set a budget

To ensure you stay within your budget, Twitter will ask you to set a daily maximum to spend on your campaign. If you are unsure what to set, refer to the suggested bids. These differ according to the type of campaign and are based on what others pay. In addition, you can set a total budget. Your campaign will automatically stop running if you reach this amount.

4. Create your ad

If your campaign involves promoted tweets, you will need to choose a tweet to promote.  It can be either a new or an existing tweet. Before you publish, you will be able to see a preview of your ad.

How to Be Successful with Twitter Ads

The best practices for Twitter ads are much the same as the tactics you should use to improve organic engagement. However, there are a few extra considerations:

Focus on the message

If you want to be successful, you need an effective message — simply telling people to follow you rarely works. A better option is to create great content that makes users want to receive more tweets from you. If you can also make clear what you do, then that’s all the better.

Include a card

If users might want to visit your website or download your app, include a card in your tweet. Previously, Twitter had the option of lead generation cards in addition to website and app cards, but these were discontinued on February 1, 2017.

Add a CTA

To ensure users take the desired action, you need to make it clear what you want them to do. At the end of the tweet, ask followers to retweet, click a link for more information, download your app, or take another action.

Run various campaigns

Instead of trying to target all your potential leads in a single campaign, run a few different campaigns. This will allow you to focus on different goals and adapt your message to various buyer personas. Find out what will best capture the attention of each category of users, and adapt your ads appropriately.

This way of buying Twitter followers may give you a smaller following than with the cheap purchase option, but the results are incomparably better. If you buy fake profiles to follow your account, all you receive is a greater number of followers — no improvement to engagement. Using Twitter ads, in contrast, has a real impact on your business.

Laura Holton
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Utilizing her knowledge of SEO and inbound marketing practices, Laura has gained significant attention for her articles and blog posts. Writing on a range of B2B topics, she helps entrepreneurs take their businesses to the next level, provides inspiration, and solves the most pressing problems small businesses face.