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What to Expect in Marketing in 2022

This edition of Search Sessions covers ideas and strategies you can implement into your business. This show should help you set up your marketing strategy for success in 2022 and beyond.
Read our full 2022 Digital Trends Report here.

SEO Mythbusters

In this edition of Search Sessions, we’re busting all those SEO myths that haunt your digital marketing success. Our expert SEO panel will go in depth and answer common SEO questions and myths. Read our overview of this session here.

How to Identify High-Converting SEO Keywords for your Website

Having the right keywords on your website is one of the most important SEO strategies you can implement! In this edition of Search Sessions, we learn from Semrush how to better identify high-performing keywords. Read our overview of this session here.

Video: A Better Way to Market, a Better Way to Work

Video is the language of today. We see changes every day to technology, culture, and the way we connect. And the businesses that know how to leverage video adapt and thrive the best in today’s business environment. Read our overview of this session here.

Why Local Listings Management Still Matters

Getting your business listed consistently online can be considered one of top local search ranking factors, and is a critical marketing tool. While Google My Business has gained importance at the expense of other variables, listings management remains a crucial local marketing tool — find out why in this edition of Search Sessions! Read our overview of this session here.

How to Prepare for Google’s Page Experience Update

One of Google’s biggest updates in years is coming out in May, and your website needs to be ready for it. In this edition of Search Sessions, we talk about the Page Experience Update, what we know about it, the factors like Core Web Vitals that play into optimizing your website, and steps you can take to be ready for it. Featuring Rohit Dey from VWO, a worldwide conversion rate optimization and technology platform, this is a Session you won’t want to miss. Read our overview of this session here.

How to Dominate Your Local Competition in 3 Easy Steps

For local business, it’s one of the most important steps to make sure you stay on top of your local search presence to stay ahead of the competition. In this edition of Search Sessions we talk with Zeke Kuch, Co-Founder and CRO, and Danny Laneri, Director of Business Development with Swell – a leading online reputation technology platform. They’ll walk us through how local businesses can modernize to attract and convert new customers!
Read our overview of this session here.

2021 Digital Trends You Need to Know

Former VP of Marketing Amanda Price, Director of Content Kristine Pratt, and Director of SEO Colton Miller will break down key SEO, business and marketing trends you need to know to succeed in 2021. We’ll cover predictions and strategies for the upcoming year, and how you can apply them.
Read our overview of the session here.

What more can I do to market my business online?

Having a strong online presence is critical to your business’s success. While SEO is at the heart of your digital marketing, this video will explore three other areas of internet marketing that can increase your online visibility like website optimization, social media marketing, and content marketing.