07 Aug 5 Steps to Choosing a Content Writer for Your Blog
As a content marketer you need to be able to handle multiple aspects of your job such as writing, content curation, social media activity, while at the same time developing your business. All of this can be a little too much at times, which is why you might benefit from finding a content writer to help you out with creating some incredible content.
But how do you go about choosing such a person when you know that their work can either make or break your content marketing efforts? Here are 5 tips on what to do if you are looking for a content writer for your blog.
1. Find Someone with Good Writing Skills
This one is pretty obvious, but you will need somebody who will know how to write captivating articles that will keep your readers hooked. Ask them for relevant samples and determine if they would be the right fit for your blog in terms of style. Keep an eye out for their grammar and plagiarism as well. Check your potential writer’s work with Help.Plagtracker if needed.
2. Deadlines Need to be Met
Content marketing also requires you to be consistent, and if you already have a decent audience, they will expect you to post often, sometimes even every single day, which means you need to find a content writers capable of producing good content in less than 24 hours, and maybe even on weekends. Be sure to discuss these requirements with your candidates. Quality is a must, but so is consistency.
3. Find Someone Really Interested in the Job
Since your writer will be expected to produce stunning content on an almost daily basis, you need to make sure that they are actually interested in your project or product because if they’re not they will get fed up with it pretty quickly and start to miss deadlines, thereby damaging your efforts and reputation. It’s best to circumvent that issue by hiring someone who is genuinely interested in the job.
4. Look for Experience
Or to be more specific, look for the right kind of experience. If your niche is IT, you may come across a brilliant writer, who’s only every written about fitness or dating. Or, perhaps they are good, but they know nothing about SEO, landing pages, or content marketing. As a content marketer, it is your responsibility to put together a specific job ad that will attract people with the most relevant experience.
5. Consider the Costs
When it comes to content marketing, as with everything in life, you can’t expect something stellar if you are not willing to pay for it. Awesome content writers are not cheap, but remember that hiring a cheap one can jeopardize your content marketing campaign. Do you really want to risk it? Be prepared to pay top dollar to those writers which are worth the money.
Where to Find Content Writers?
You can hire a content writer by looking them up here first:
Upwork – This is by far the largest platforms that gathers freelancers from all around the world, and you can rest assured that you will be able to find a suitable writer there in no time.
NinjaEssays – Don’t be put off by the fact that their primary objective is to write academic papers, because some of the best writers in the business are working for them.
Freelancer – If you haven’t been able to find anyone on Upwork or NinjaEssays, you can always check out Freelancer and come into contact with some top-notch talent.
Great content writers are not easy to find, but they are out there. Follow these useful tips, and you will be able to find the right match for your content marketing efforts in no time. Start right away!