06 Jan 3 Local Marketing Tips for the New Year
The new year is the perfect time to recommit to marketing your local business and expanding your reach in order to bring in more customers, sales, and revenue. The following marketing tips are very easy to implement and add up for huge impact–so make a commitment to do these three steps and watch your success grow throughout the year!
Get Online with an Updated Website
It’s 2015. Get online. You’re missing business if you don’t have a website. Tweet This Most people are performing online searches for local business services they need and if you aren’t online, then you’re giving your business away to your local competitors.
If you already have a website, then it’s definitely time for a refresh. The majority of online searches are done on a mobile device – is you website mobile optimized? Can people read your business name and contact information on a mobile screen?
A website doesn’t have to come with a lot of bells and whistles. The most important components of an effective website include your business name and contact information (clearly visible on the home page), updated and current images, and plenty of high-quality content about your business, your products, and your whole vision. Search engines view content as an indicator of a high-quality website, and websites with great content tend to rank higher on search engine results pages.
Get on Google My Business
You’ve probably heard me preach Google My Business over and over in previous posts, and it’s with good reason. The updated Google My Business (formerly Google+), is a local business’s dream. Tweet This You are able to upload all of your contact information to Google My Business so that customers and search engines easily find your business. Due to recent Google algorithm updates, local businesses that include basic contact information on their websites and on their Google My Business profiles generally rank higher than businesses who neglect including this basic information. But don’t stop at just the basic information! Google My Business allows you to include business descriptions, pictures of your office, and other information that will be attractive to search engines and searchers alike.
Get on Social Media
You may not think that social media usage will benefit your local business, due to the smaller size of your customer base and your reach, or due to the potentially uninteresting products or services you offer. Regardless of the “excitement factor” of your products or services, social media marketing can be effective and fun. Get on the major social media platforms and start marketing your business with information, pictures, employee highlights, product and location updates, history tidbits, holiday posts, and contests.
Even if you don’t have the most thrilling products or services, people will be interested by your company and think of you when the time comes to use your products and services and will refer you when someone is looking for what you offer. Your customers can also interact with you on social media, creating conversations about your business. Engage your audience on social media and watch your business gain momentum. Tweet This
Using these easy local marketing tips will refresh your whole marketing plan in 2015. By keeping up on your website content, creating a Google My Business profile, and starting a social media campaign, you’ll definitely start to see a lift in your business. It is important to remember that you won’t see automatic results after employing these tactics, but the slow snowball effect of followers, visitors, and interest in your business will be well worth it.